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Brand Authenticity Conference, Berlin
November 30–December 1, 2017




Brand Authenticity Conference: New Speakers Added, Agenda Updates, and Last Call on Early Bird Discounts!


Register by Friday, October 20th and get the best price!


REGISTER TODAY

 
Don’t miss INTA’s first Brand Authenticity conference coming up November 30-December 1, 2017 in Berlin where we’ll examine why today’s sustainability, corporate social responsibility, and integrity initiatives are driving brand purpose, brand value, and the bottom line.

For more insight on this special conference, listen as our CEO, Etienne Sanz de Acedo, and External Relations Advisor, Enforcement, Iris Gunther, share how brand authenticity drives brand value, consumer loyalty, and profitabilityand why this worthy topic is especially important today. 

Watch now:



Register today and benefit from the information, insights, and tools you need to deliver and protect these advances and become an even more effective strategic partner to your brands.

Our expert roster of speakers includes our Day 2 Keynote, the owner of the “little fox” brand FJÄLLRÄVEN, who will speak about the importance of sustainability and its direct impact on brand value!

Check out our updated agenda and the new speakers added from these organizations (more to be confirmed):

  • Abercrombie & Fitch Co. (United States)
  • Anheuser-Busch InBev S.A. (Belgium)
  • Danone (United States)
  • Elipe Limited (United Kingdom)
  • Federal Patent Court (Germany)
  • German CSR-Forum (Germany
  • LEGO System A/S (Denmark)
  • Toms Shoes Inc. (United States)

Who should attend:
  Legal and business professionals, as well as government relations, advertising and marketing specialists.

Benefit from two days of insightful programming on:
  • The evolution of CSR
  • The intersection of trademark protection and regulatory requirements, including certification marks
  • Cultural sustainability
  • The unexpected partnership between anticounterfeiting and CSR
  • “Green” trends in in recent EU case law
  • And more!
Wrap up your learning with networking breakfasts, luncheons, and an evening receptions.



INTA’s CSR Initiatives in Berlin


Carbon Credit Donation

INTA has partnered with Carbonfund.org to help highlight the importance of offsetting this conference’s carbon footprint. All of the proceeds will be donated to Carbonfund.org.

Carbonfund.org is leading the fight against global warming, making it easy and affordable for any individual, business or organization to reduce and offset their climate impact and hasten the transition to a clean energy future. 


 The Ritz-Carlton, Berlin


Most befitting for the topic of our event, the INTA Brand Authenticity Conference will take place at The Ritz Carlton, Berlin, the first five-star hotel in Europe to combine exclusive luxury with sustainability. The hotel received the prestigious EMAS (Eco Management and Accounting) award for the sixth year in a row, which acknowledges its outstanding dedication to sustainability, including the use of 100% renewable energy and of eco-friendly cleaning products, the recycling of its waste paper to create school materials for children in need, and the maintenance of an organic farm to stock its restaurant with rare vegetables and produce, to name just a few.