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Programs and Events
Free Trade Zones: Commerce vs Counterfeits - Berlin, Germany

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 Wednesday, November 29, 2017

8:00 am–5:00 pm 
Registration and Information Desk Open
8:00 am–9:00 am 
Networking Coffee Hour
9:00 am–9:15 am 

Welcome and Opening Remarks

Joseph J. Ferretti, PepsiCo, Inc. (United States)

9:15 am–10:00 am

Setting the Stage

Free trade zones provide key economic benefits to underdeveloped areas of a country and promote economic growth. Hear about the benefits of free trade zones and some of the unintended challenges to brand owners.

María González Gordon, Gomez-Acebo & Pombo (Spain)

10:00 am–11:15 am

Session I—Navigating the Free Trade Zone Landscape      

How to enforce your IP rights in a free trade zone is daunting to many brand owners. Hear from a panel of experts to understand the government authority scheme within a free trade zone, how it differs from other enforcement routines, and how to effectively collaborate with government authorities to enforce your IP rights.

Wiebke Gorny, Anwaltsbuero GORNY (Germany)

Ambassador Bruno Delaye, Entreprise & Diplomatie (ADIT) (France)
Michelle Medina, World Customs Organization (Belgium)
Michael Morantz, The Organization for Economic Co-operation and Development (OECD) (France)

11:15 am–11:30 am

Networking Break

11:30 am–12:45 pm

Session II—But I’m Only Passing Through

Counterfeiters create sophisticated and multi-tiered transit routes for their infringing products in order to disguise the country of origin and true destination by purposely passing through ports that lack sufficient border controls, due to lack of funding, manpower, etc. Hear from experts on how to work with customs officials and other government authorities to successfully stop these goods from entering into the commercial marketplace. This panel will also discuss what brand owners and intermediaries need to do to help customs officials identify and stop counterfeit goods. 

Huib Berendschot, AKD (Netherlands)

Günther Häring, German Customs (Germany)
Dr. Luigi A. Sansone, Salomone Sansone (Malta)

12:45 pm–2:00 pm

Networking Lunch

2:00 pm–3:15 pm 

Session III—The Sum of All Parts

Counterfeiters find workarounds to avoid detection. For example, some counterfeiters ship only the manufactured parts to the free trade zone, and within the free trade zone, they then attach the brand owner’s mark to the substandard goods, and repackage, or re-label the counterfeit products. Another way counterfeiters work within the free trade zone is to manufacture the counterfeit product within free trade zone borders or use the free trade zone for storage of counterfeit products at legitimate businesses. This panel will discuss best practices to successfully identify counterfeiters within a free trade zone and how to disrupt their businesses to stop the manufacture and storage of counterfeit products.

Moderator & Speaker:
Lorenzo Litta, Siblegal (Italy)

Ninoslav Babić, EU Observatory, European Union Intellectual Property Office (Spain)
Tomas Dominguez, Section Chief Financial Intelligence Group of the Spanish Civil Guard (Spain)
Maya El-Tabchy, Philip Morris International Management SA (Switzerland)

3:15 pm – 3:30 pm

Networking Break     

3:30 pm–4:45 pm 

Session IV—Hit Them Where it Hurts: Civil and Criminal Remedies   

Brand Owners may feel helpless in successfully enforcing their IP rights in free trade zones, which are intended to promote economic growth in an underserved area of a country. How can brand owners successfully stop counterfeiters where goods may be landed, handled, manufactured, reconfigured, and re-exported without intervention of customs officials? This session will help brand owners and intermediaries become more savvy in navigating the complexities of civil and criminal laws to enable them to effectively enforce their IP rights to activities within a free trade zone.

Moderator & Speaker:
Jeremy Newman, Rouse (United Kingdom)

Lorenzo Litta, Siblegal (Italy)
Jessica Loew, Noerr LLP (Germany)
Maria Ostashenko, ALRUD Law Firm (Russia)

4:45 pm–5:15 pm

Questions, Outcomes, and Next Steps

Panelists will answer questions and we invite delegates to share best practices. Participants will identify potential next steps to promote successful enforcement of brand rights in free trade zones.

Discussion Led By:                            
María González Gordon, Gomez-Acebo & Pombo (Spain)

5:15 pm–5:30 pm

Wrap-Up and Thank You