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2019 March Conference: The Business of Brands
March 28 and 29, 2019 — New York, New York




2019 March Conference: The Business of Brands

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Brands are considered to be a company’s most treasured asset. They are the company’s calling card to consumers, a primary asset for valuation and loans, and a reflection of what a company stands for. Every person at a company does work that ultimately supports a brand’s value, and consequently, the brand legal team’s work intersects with all facets of a company, including the C-suite, marketing, finance—every link in a supply chain and the outside resources that they engage. More significantly, every person at the company has a role in brand stewardship. How legal and business teams interact, intersect, and collaborate is core to a brand’s success.

Join the International Trademark Association (INTA) in New York City on March 28 and 29 for the 2019 March Conference: The Business of Brands, where we take the discussion beyond trademarks and focus on brands from a business perspective. This forward-looking conference will provide strategies to help you get and stay ahead of trends and changes, provide practical tips and strategies to enhance your current role, and help you be part of what is happening now, thereby making you instrumental in creating the future!

Topics include:

  • Effective communication: Go from legalese outcast to business-relevant teammate
  • Harnessing data to effectively manage resources and budget
  • Brand value: how do you measure a feeling?
  • Managing through change
  • Corporate social responsibility
  • Enforcement in an online world
  • Data privacy
  • Artificial intelligence and blockchain
  • Anticounterfeiting

Topics will consider both the legal and the business perspectives, to enable both sides to collaborate and transform their communications, their integration, and ultimately the brand value!

Sponsorship:
Sponsoring at an INTA Meeting is a great way to reach your target audience and promote your organization to a key group of influential leaders within the IP industry.

For more information on sponsoring the 2019 March Conference: The Business of Brands, please email Lyonel Yu at Lyu@inta.org.