Creating Strong Trademarks from the Perspective of a Branding Expert
Date: Thursday, March 23, 2017
Time: 4:30 pm – 6:00 pm (followed by a get-together)
Location: Kleiner Rechtsanwälte
Guest Speaker: Dr. Volker Bugdahl, Managing Director of at10tion, Hanau, Germany
Host: Kleiner Rechtsanwälte
Phone: +49 711-601 708-0
A strong trademark has a certain individual attitude, adapts to company, product and target group, creates the desired associations, is memorable sympathetic, encourages customer loyalty, allows premium prices, is valuable for the brand as well as the company and not least minimizes defense costs. Achieving this is often very difficult. In the lecture, the methods and approaches of naming are presented and many questions which arise in the process of naming are answered.
Dr. Volker Bugdahl, marketing expert and author of numerous books such as "Trademarks make Markets" and "Success Factor Brand Name" reports from his work experience: How companies develop good trademarks, how they influence us and how they contribute decisively to the success of a company and a product.
Please register on the INTA website. For any questions regarding registration please contact Julia Hilgendorff, at firstname.lastname@example.org, or Krista Volgenau, at email@example.com.
Parking possibilities are limited. Public transportation is recommended: U-Bahn No. 15 or Bus No. 42, station “Eugensplatz”