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Keynote Speaker: Tina Tchen, Assistant to the President of the United States and Chief of Staff to the First Lady

Thursday, September 15
12:00 pm – 12:30 pm

Tina Tchen is an Assistant to the President and Chief of Staff to the First Lady Michelle Obama. Within the Obama Administration she also serves as the Executive Director for the Council on Women and Girls and the past Director of the White House Office of Public Engagement. Tchen was previously a partner in corporate litigation at Skadden, Arps, Slate, Meagher & Flom LLP. In that capacity, Tchen represented public agencies in state and federal class actions, including the Illinois Department of Children and Family Services, the Illinois Department of Public Aid, and the Chicago Housing Authority. Tchen is the recipient of many awards, including the Leadership Award from the Women’s Bar Association of Illinois (1999); "Women of Achievement" award from the Anti-Defamation League (1996); and Chicago Lawyer "Person of the Year" (1994).

Keynote Speaker: Amy Myers, Mars Global Services

“Why Our Brains Matter in Marketing” 
Friday, September 16
8:45 am–9:45 am

Join Amy Myers from Mars Inc. for a quick tour through the human brain to find out the real reason why branding is important. You will get a chance to experience some fun tests on your own head to help explain why our role to protect brands can make the difference between a winning brand and a struggling brand and marketing that works and marketing that fails.

Amy Myers
Senior Consultant, Knowledge Connections
Mars Global Services (United States)

Amy Myers has 15+ years’ experience in capability-building and change leadership roles, much of that spent in the Global Marketing arena with Mars and Wrigley.  When she joined Wrigley in 2002, she helped the company pioneer its first-ever global brand strategy and global branding organization.  Later on, she directed the Global Marketing College and championed the rollout of using the latest thinking in brain science and psychology to build brands across the Wrigley business, helping marketers and their business partners ground brand-building efforts in what will drive human behavior and habit.  After a Strategy Director role working for Wrigley’s CMO, she moved over to a global position in Mars in 2013 and now consults with leaders on strategy, change and team dynamics efforts across all of the Mars business units where she continues to champion using the latest understanding of human beings to drive better business practices.

Prior to working in Wrigley-Mars, she held marketing positions in A.T. Kearney and in Lante Corporation, an Internet consulting firm.  In her spare time and when she is not traveling for work, she enjoys leisure travel, gardening, working out -- balancing the work outs with making and eating good food – and reading about her many passions ranging from ecological economics and sustainability to psychology with a fictional book tossed in for flavor from time to time.


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