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November–December, 2017 Vol. 107 No. 6 Back to TMR Main Page
 
The Designer Formerly Known as . . .: Intellectual Property Issues Arising from Personal Names as Fashion Brands
 
 
The regular practice of fashion designers to adopt their personal names as trademarks has common pitfalls related to the ability to register and enforce claims of exclusive trademark rights and often results in limitations to continue using their personal names after the sale of their business. This article reviews the various issues relating to the establishment and sale of eponymous fashion brands, disputes over use by fashion designers of their names subsequent to such a sale, and strategies in which designers have otherwise maintained the “personal” connection with their new ventures.