International Roundtable: Istanbul, Turkey

February 10, 2023

Istanbul, Turkey | February 10, 2023

Building an Effective Strategy to Protect your Trademark Portfolio


Trademark awareness among Turkish companies is increasing and companies are building their trademark portfolios. With this, there is an increasing need for practitioners to develop expertise on managing comprehensive global trademark portfolios.

At this roundtable we will share experiences building an effective strategy for protecting and enforcing trademarks, tips and tricks to consider based on local experiences concerning trademark enforcement locally as well as monitoring trademarks worldwide.

Guest Speakers:

  • Myrtha Hurtado Rivas, General Counsel Brands and Marketing Properties, Anti-Counterfeiting & Licensing (Nestlé Ltd, Switzerland)
  • Jeroen Lallemand, Senior Business Development Manager—Senior Trademark Strategist (Knijff Trademark Attorneys, Netherlands)
  • Hande Karakulah, Legal & Scientific Director (L’Óreal, Turkey)


  • Ezgi Baklacı Gulkokar, Partner (Moroglu Arseven Law Firm, Turkey)

February 10, 2023

3:00—5:30 pm Turkish Local Time, followed by a cocktail reception

Moroğlu Arseven Law Firm
Eski Garaj
Abdi Ipekci Caddesi 19-1, Nisantasi 34367
Istanbul, Turkey


This event is free of charge and is limited to the first 60 registrants. Please register before February 5.