A Sound Strategy: The Importance of Copyright in the Protection and Enforcement of Sound Marks

June 01, 2022

Live and On Demand

Live Event: June 1, 2022 | 11:00 am EDT

Learn how copyright can provide and complement protection to sound marks and vice versa in which cases trademark can complement copyright concerning sounds.

A worldwide renowned sonic branding expert and experienced practitioners will cover from the creative process to the protection and enforcement of sound works and marks through use of real-world examples to address questions such as:

  • How do you create a sonic identity that speaks on behalf of your brand?
  • What about WIPO’s recommendations for the electronic management of sound marks?
  • What are the general requirements to obtain protection of musical and nonmusical sounds via trademarks and copyrights?
  • The Berne Convention: A cheaper alternative to obtain worldwide protection of your sound mark?
  • Copyrights vs. trademark law: advantages, disadvantages and overlaps.
  • Enforcement of sound marks via copyrights.

Featuring: Walter Werzowa, Composer, Founder of MusikVergnuegen and HealthTunes (Austria)


  • Alan Behr, Esq., Phillips Nizer LLP (USA)
  • Jason Paul Blair, Smith, Gambrell & Russell, LLP (USA)
  • Juan Carlos Durand, Durand Abogados (Peru)—Moderator