Conferences
Building Brands Abroad in the 21st Century
February 22, 2015
Beijing, China | January 22, 2015
Overview
Focusing on Chinese corporations that seek to build strong brands outside China, a panel of experts will discuss practical considerations and established best practices.
Program
THURSDAY, JANUARY 22
Welcome Remarks
Jiang Ruibin, CTA Secretary General
J. Scott Evans, Adobe Inc., INTA President
New Challenges Building Brand Capabilities
- How a brand is created or chosen.
- Different models of brand development.
- How the Internet can help/hurt a brand.
Moderator:
Katie Feng, Hogan Lovells
Speakers:
J. Scott Evans, Adobe Inc., INTA President
Karen Law, Alibaba
Iris Chao, Johnson & Johnson
Panelists:
Katie Feng, Hogan Lovells
J. Scott Evans, Adobe Inc., INTA President
Karen Law, Alibaba
Iris Chao, Johnson & Johnson
Zhao Lixia, Huawei
Trademark Registration Part 1: Strategies in Overseas Markets: National, Madrid Protocol or CTM System?
- Experiences in using different systems: national, CTM and Madrid Protocol
- Comparison of the systems
- Deciding which system to use
Speakers:
OHIM
WIPO
Tea Break
Trademark Registration Part 2: Chinese Experience with Bad-faith Registration in Overseas Markets
- Bad-faith registration in Europe, Asia and US.
- Avenues available to deal with instances of bad-faith.
- Best-practices to prevent bad-faith registration.
- The role of the internet in increasing the reach of squatters.
Moderator:
George Chan, Simmons and Simmons
Speakers:
Nie Xudong (聂旭东) of Jiangsu Hengshun Vinegar Industry Company Limited(江苏恒顺醋业股份有限公司) (member of Zhengjiang Vinegar Association)
Brand Owners
Looking Forward: Conclusion Panel
- Best practices for the growing company
- Shared challenges/opportunities
- How to deal with outside your home market – different cultures
- The steps taken to add value to the brand, also from business point of view.
Moderator:
He Jing, Anjie Law Firm
Speakers:
Karen Law, Alibaba
Zheng Junwei, Geely
This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
To find out more please see our Cookies Policy and Privacy Policy.
These cookies are used to identify a user’s browser as the visitor goes from page to page on the Site. These are session cookies, which means that the cookie is deleted when you leave the Site. It is an integral piece of the Site software and used to let the server know which users are on the Site at any given time and make certain parts of the Site easier to use.
|
|
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.
These cookies are used to collect information about how visitors use our Site. The cookies collect information in anonymous form, including the numbers of visitors to the Site, where visitors have come to the Site from, the pages they visited and how they have interacted with tools on the Site like search and embedded media players. We use the information to compile statistical reports of our users’ browsing patterns so that we can improve the Site.
|
|
Please enable Functionality Cookies first so that we can save your preferences!
These cookies are used to deliver advertising relevant to the interests of visitors to our Site. They are persistent, which means they will remain on your device after you leave the Site.
- Facebook (Ad Pixel)
- Google (Ad Pixel)
- LinkedIn (Ad Pixel)
- Quattro Anonymous
Please enable Functionality Cookies first so that we can save your preferences!