Discussion Forum

In-House Practitioners Virtual Event: Video-Sharing in Apps—Tips and Tricks for Brand Legal Teams

June 10, 2021

Virtual | June 10, 2021

Who Should Attend? In-House Practitioners

This event is free of charge and open to INTA in-house members.

Date: June 10, 2021
Time: 10:00 am (EDT)
Duration: 1 hour

Video-sharing apps are rapidly gaining in popularity as a preferred social media route to grow consumer reach and social relevance.

In this discussion forum, we’ll explore a variety of IP issues arising from the use of brands and copyright protected content in connection with video-sharing in apps like TikTok and Instagram.

We’ll consider clearance issues, concerns, and watchouts such as:

  • How do video-sharing apps present both marketing opportunities and trademark infringement issues for brand owners?
  • What can businesses and counsel do to proactively protect brands from infringement by video-sharing users?
  • What steps should businesses take when they detect alleged trademark or copyright infringement on video-sharing apps?
  • How do popular video-sharing apps deal with trademark and copyright infringement claims?
  • Navigating complaint procedures.
  • Learnings from key platforms such as Snapchat, TikTok, and Instagram.
  • Best practices for brand owners.

Facilitators:

  • Siân A. Bowen, Reckitt (Netherlands)
  • Rachelle Laroche Miller, Johnson & Johnson (USA)

This event will be capped at 100 registrants. Registration will close on June 7, 2021, or when we have reached capacity.

Topics