In-House Practitioners Workshop—The Road Forward: Stretching Your Practice Beyond Trademarks

Networking Coffee 

Welcome

• Jennifer Gruber, VP & Associate General Counsel, Warner Media, LLC (USA) (Chair, In-House Practitioners Committee)
• Zeeger Vink, IP Director, MF Brands Group (Switzerland) (2022 INTA President)

“Can I Say That?” Successfully Navigating Advertising, Regulatory, and Other Legal Issues  

Trademark expertise is at the core of every brand legal team, but more and more businesses are tasking trademark teams with advertising, regulatory, and related compliance issues.

Our panelists will review a case study and present an inside view of a mock internal legal meeting as they address various issues including:

• Advertising law and regulatory issues, including discussion of the Federal Trade Commission (FTC) Endorsement Guides, Green Guides, and other regulations and guidance
• Copyright clearances, clearinghouse licenses, and music licenses
• Agency relationships and agreements
• Social media concerns including employee postings, disclosures, and reposts
• Rights of publicity
• And more

You’ll leave this session with new insights and actionable ideas to approach and guide your business teams with proactive and business-savvy legal advice.

Interactive Discussion

Navigating Data Privacy and Public Relations Issues: The Legal and the Reputational   

Social media and online marketplaces are part of our daily professional and personal lives and navigating the digital dos and don’ts is a complex, real-time exercise for brand legal teams. Successful approaches to these issues necessitate building bridges across internal legal teams, as well as with business and communications teams to ensure both legal and reputational issues are timely and effectively addressed.

Listen in as we hear more about the case study and the panelists are confronted with additional issues to address with their business team, communications colleagues, and General Counsel.

The panel will address several issues, including:

• Data privacy and protection
• Online listening—the risks and rewards
• Industry-specific regulatory issues
• The impact of new technologies
• Ensuring that artificial intelligence tools are not trampling on data privacy or other rights
• Tips for addressing legal issues in the online world
• The importance of collaborating with agencies, public relations professionals, and communications teams not only to address the legal issues but also to protect a company’s hard-earned reputation

Walk away with the questions to ask, the issues to address, and knowledge of how to build a community both internally and externally to ensure legal, business, and communications teams are effectively working together.

Interactive Discussion 

Networking Lunch