Education
In-House Practitioners Workshop—The Road Forward: Stretching Your Practice Beyond Trademarks
2022 Annual Meeting Live+ | Add-On Event
May 1, 2022 | 8:30 am–1:30 pm EDT
Presented by the In-House Practitioners Committee
Please note registration to the 2022 Annual Meeting Live+ is required. This event is exclusive to In-House Practitioners only. On site registration is not available.
Don’t miss your chance to register for this exclusive event, The Road Forward: Stretching Your Practice Beyond Trademarks. This workshop presents an important opportunity to share perspectives, and discuss lessons learned and best practices, to enhance your day-to-day practice and internal and external collaboration. Each session will include a panel presentation followed by significant time for discussion among the attendees.
The discussion will be anchored by a case study that reflects real business issues that brand legal teams face every day. Listen in as experts guide issue spotting and share their tips—and then join in the discussion as you share your own best practices; benchmark with peers; and grow your legal knowledge, business acumen, and network at this in-house exclusive event!
Agenda Sunday, May 1, 2022
Networking Coffee
Welcome
- Jennifer Gruber, VP & Associate General Counsel, Warner Media, LLC (USA) (Chair, In-House Practitioners Committee)
- Zeeger Vink, IP Director, MF Brands Group (Switzerland) (2022 INTA President)
“Can I Say That?” Successfully Navigating Advertising, Regulatory, and Other Legal Issues
Trademark expertise is at the core of every brand legal team, but more and more businesses are tasking trademark teams with advertising, regulatory, and related compliance issues.
Our panelists will review a case study and present an inside view of a mock internal legal meeting as they address various issues including:
- Advertising law and regulatory issues, including discussion of the Federal Trade Commission (FTC) Endorsement Guides, Green Guides, and other regulations and guidance
- Copyright clearances, clearinghouse licenses, and music licenses
- Agency relationships and agreements
- Social media concerns including employee postings, disclosures, and reposts
- Rights of publicity
- And more
You’ll leave this session with new insights and actionable ideas to approach and guide your business teams with proactive and business-savvy legal advice.
Interactive Discussion
Navigating Data Privacy and Public Relations Issues: The Legal and the Reputational
Social media and online marketplaces are part of our daily professional and personal lives and navigating the digital dos and don’ts is a complex, real-time exercise for brand legal teams. Successful approaches to these issues necessitate building bridges across internal legal teams, as well as with business and communications teams to ensure both legal and reputational issues are timely and effectively addressed.
Listen in as we hear more about the case study and the panelists are confronted with additional issues to address with their business team, communications colleagues, and General Counsel.
The panel will address several issues, including:
- Data privacy and protection
- Online listening—the risks and rewards
- Industry-specific regulatory issues
- The impact of new technologies
- Ensuring that artificial intelligence tools are not trampling on data privacy or other rights
- Tips for addressing legal issues in the online world
- The importance of collaborating with agencies, public relations professionals, and communications teams not only to address the legal issues but also to protect a company’s hard-earned reputation
Walk away with the questions to ask, the issues to address, and knowledge of how to build a community both internally and externally to ensure legal, business, and communications teams are effectively working together.
Interactive Discussion
Networking Lunch
This workshop can be added when you register for the Live+ (in-person plus virtual) or virtual-only Meeting.
Already registered? Simply follow these steps to add additional options to an existing Meeting registration:
- Log in to your INTA profile using the link at the top of this page
- Select the Purchases tab
- Navigate to Events on the left navigation
- Select 2022 Annual Meeting and click Details
- In the Details tab, add sessions using the blue button in top right box
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Please follow the steps above and enter an amount on the following screen after selecting a session (or click the links above to make a direct contribution).
Questions? Contact us.
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