INTA TO-GO

Session 1: Introduction to IP Enforcement in Africa

Webcast Series | February 25, 2021

This is part of the six-session Enforcement of IP Rights in Africa Webcast Series. You may purchase a single session or the whole series, which will also be accessible on demand.

Includes a Live Web Event on February 25, 2021 at 8:00 AM (EST)

Africa’s growing middle and upper class represent an untapped, dynamic, fast-moving, and competitive market that businesses cannot afford to ignore. Increasing commercial opportunities in Africa have attracted the attention not only of legitimate businesses but also of counterfeiters and unscrupulous traders. Fakes are a real problem in Africa.

In this session, speakers will discuss:

  • The economic climate in Africa and why the continent is so attractive for right-holders;
  • The factors contributing to counterfeiting;
  • The robust activities implemented across the region in the fight against counterfeits; and
  • Practical tips and tricks to protect your IP rights in Africa.