The B Corp: Should Your Company Get Certified?

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A Certified B Corporation (“B Corp”) is a company committed to creating public benefit and sustainable value in addition to generating profit. Using profit maximization as the primary lens through which to make decisions can set up a hurdle in creating long-term value for all stakeholders, including the shareholders themselves.

There are already close to 4,000 Certified B Corps in the world, across 150 industries, and spanning 70 countries. Leaders in the group include Patagonia, Athleta (a subsidiary of Gap Inc.), Happy Family Organics (a subsidiary of Danone), Cotopaxi, Data.world, Lung Biotechnology (a subsidiary of United Therapeutics), Kickstarter, Ello, Altitude Learning S’well, and Laureate Education, Inc.

Listen to our expert panelists―including some of the leaders in the space―discuss what a Certified B Corporation is, how to become a Certified B Corporation, why companies are choosing to become one, and whether there are marketplace benefits, brand value upsides or drawbacks, or hurdles to becoming a Certified B Corporation.

Moderator: Nicola McDowall, Formerly with Online Trading Academy (USA)

Speakers:
Daniel Binns, Interbrand (USA)
Hilary Dessouky, Patagonia (USA)
Andy Fyfe, B Lab (USA & Canada)
Kendra Peavy (United States)