The Women’s LeadershIP Initiative Workshop

May 01, 2022

2022 Annual Meeting Live+ | Add-On Event

May 1, 2022 | 2:00 pm–4:00 pm EDT

Please note registration to the 2022 Annual Meeting Live+ is required. On site registration is not available. 

The Women’s LeadershIP Initiative has taken off since its inception in 2020 under the leadership of Ayala Deutsch, INTA’s 2020 President. The Initiative champions the development of strong leadership skills for all women in the intellectual property (IP) field to empower them to advance their careers to the next level. The importance of this Initiative is recognized by the Association and encapsulated in the second strategic direction of INTA’s 2022-2025 Strategic and Implementation Plan. Additionally, more than 20 INTA members from various regions, industries, and organizations are joining forces on a dedicated Project Team to continue to drive this Initiative forward for the Association.

This workshop aims to drive productive and pragmatic dialogue about how women grow and evolve in their leadership styles, learn methods to develop and shape those leadership styles over time, and effectively embrace learning and growth to advance in leadership roles throughout their IP careers. This workshop is open to everyone at all career levels and roles.

This workshop will be presented in two parts.

2:00 pm-2:45 pm EDT
Charting Your Own Course: Developing an Effective Leadership Style
The first session will include a review of the most common leadership styles and the skills, personalities, and experiences reflected in those styles. It will also cover what professional women need to know to identify their leadership styles.  Finally, participants will hear from IP leaders, who will share practical tips for shaping leadership styles to be more successful.

Topics may include tips related to:

  • Emotional intelligence
  • Skill development
  • Experimentation
  • Seeking guidance
  • Dealing with bias in leadership

ModeratorAyala Deutsch, Executive Vice President & Deputy General Counsel, NBA Properties (USA)


  • Sujata Chaudhri, Principal, Sujata Chaudhri IP Attorneys (India)
  • Rena Lee, Chief Executive, Intellectual Property Office of Singapore (Singapore)
  • Ronda Majure, Vice President, Head of Global Sales at CompuMark and MarkMonitor, Clarivate (USA)
  • Veta Richardson, President and Chief Executive Officer, Association of Corporate Counsel (USA)
  • Fiona Scott, Trademark Paralegal,, Inc. (USA)

2:50 pm-3:15 pm EDT
Networking Break
Grab your coffee or tea and discuss learnings from your panel session with people at your table. Identify what has worked for you in honing your leadership style, your sources of inspiration, and how INTA can help you grow as a woman leader.

3:15 pm-4:15 pm EDT
Leveling a Tilted Playing Field
Women increasingly are taking on leadership roles in different areas of the legal arena, and the contribution of female professionals across industries, including IP, is being recognized. Nonetheless, women continue to be underrepresented in senior positions at law firms and in corporate boards and C-suites.

In 2021, in conjunction with the first anniversary of The Women’s LeadershIP Initiative, INTA issued a Toolkit with recommended best practices for IP organizations interested in implementing strategies to foster advancement and leadership opportunities for women. One year later, a distinguished list of panelists will discuss steps taken in their respective organizations to address these issues – including representation at the workplace, career advancement, and work-life integration – and how the impact of these initiatives is measured. This panel is one of several activities of the Women’s LeadershIP Initiative that will continue to inform the evolution of the Toolkit.

Moderator: Michael Moore, Associate General Counsel, Senior Director, Intellectual Property- Brands and Content, Mattel, Inc. (USA)


  • Laura Collada, Managing Partner, Dumont Bergman Bider & Co., S.C. (Mexico)
  • Myrtha Hurtado Rivas, General Counsel Brands and Marketing Properties – Anticounterfeiting & Licensing, Nestle (Switzerland)
  • Rick McMurty, Senior Vice President, Legal & Business Affairs- IP, Music, and Advertising, WarnerMedia (USA)
  • Honorable Justice Prathiba M. Singh, High Court of Delhi (India)

4:15 pm-4:20 pm EDT
Closing Remarks