Trademark and Technology Strategy in Corporate Branding

March 14, 2022


March 14, 2022 | 10:00 am–11:30 am CET

In this roundtable, we’ll discuss the importance of an efficient coordination between global trademark portfolio strategy and branding strategy within corporate planning. We’ll also discuss the role of technology-based solutions (such as global surveillance and proof of use) in the process of building strong brands.

This roundtable is hosted by PONS IP.

Moderator/Host: Isabel Cortés, Head of International Affairs, PONS IP; Vice-Chair, INTA Harmonization of Trademark Law and Practice Committee (Spain)

Guest Speakers:

  • María José Rodríguez, Head of Distinctive Signs Examination Area, Spanish Patent and Trademark Office (Spain)
  • Gerard Guiu, Chief Executive Officer, ANDEMA (Spain)


This event will be held in English. The link will be sent to you after registration.

Please note this event is free of charge and is limited to the first 40 registrants. Please register before March 11.