INTA Raises Awareness Around Brand Restrictions in Latin America

Published: October 15, 2018

From September 25 to 27, INTA’s Chief Representative Officer, Latin America and the Caribbean, José Luis Londoño, was invited to present at the International Think Tank Policy Dialogue on Health, Trade, and Innovation in BogotÁ, Colombia, organized by Geneva Network and the Colombian Institute of Political Science HernÁn Echeverría.

During the two days of presentations, the participants discussed how new regulations that restrict intellectual property (IP) had not improved access to medicines or had the positive effects that governments expected. They concluded that these short-term measures, instead of encouraging competition and a better economic environment, are a deterrent to access to medicines.

From October 1 to 5, Mr. Londoño attended the event +Cartagena in Cartagena de Indias, Colombia. He was invited to present on October 4 in a session titled “Brands and Marketing.” His presentation was titled, “The Impact of Regulatory Restrictions on Brands and the Anti-Intellectual Property Sentiment in the Sales Force.” Mr. Londoño detailed INTA’s global presence and emphasized the importance of IP in international commerce and its effect on gross domestic product (GDP).

Moreover, Mr. Londoño talked about the socio-political climate globally, brand restrictions, and the “feel good regulation” surrounding these IP-restrictive regulations. He concluded by pointing to ideas that must be demystified, such as that IP is contrary to health. He also reiterated that IP rights must be exploited correctly to create economies based on knowledge and innovation, and that brands are essential for trade transparency, fair competition, and consumer protection.

Renewing Memorandums of Understanding

In the interest of fostering cooperation with other IP associations, on September 11, INTA renewed its memorandum of understanding (MoU) with the Superintendence of Industry and Commerce of Colombia (SIC). INTA and SIC agree on the importance of IP and the need to promote, improve, and strengthen the IP system, as well as to harmonize the existing laws in the Latin American region. The MoU establishes areas and modalities of cooperation that would help the two associations join efforts to keep working and exchanging experiences in the field of IP.

INTA is also in the process of renewing its existing MoU with the Brazilian National Institute of Industrial Property (INPI).

Breakfast at the Chilean National Chamber of Commerce

On September 26, INTA’s Associate for Latin America and the Caribbean, Agustina Davis, attended a breakfast in the Chilean National Chamber of Commerce, hosted by the Illicit Trade Observatory.

During the event, the president of the Illicit Trade Observatory (the Observatory) presented the organization and shared that its primary goal is to promote awareness of the problem of illegal trade and highlight the associated risks. The Observatory works to create actions to connect and mobilize the public and private sector and generate awareness of the negative impact on society of illicit trade, thereby promoting a culture of respect for IP.

The Observatory also shared its latest campaign, “Fair Play: Real Commerce,” and invited INTA to be part of it. The main idea of the campaign is to illustrate to average consumers how illicit trade directly impacts them, and, more importantly, how they can benefit from legitimate trade.

Agustina Davis Joins INTA as Associate in the Latin American and the Caribbean Representative Office

INTA is pleased to announce that Agustina Davis joined INTA as Associate in the Latin America and the Caribbean Representative Office on May 10.

Ms. Davis obtained her Intellectual Property Masters (LL.M.) from Melbourne University, Australia. Prior to that, she worked as an IP associate attorney at Alessandri Abogados in Chile for more than four years.

She also holds a double master’s degree in international law, investments, commerce, and arbitration from Heidelberg University (Germany) and Universidad de Chile, and received her bachelor’s degree in social science and law from the Adolfo IbÁñez University (Chile). Ms. Davis also taught public international law and a specialization course in IP at the National University Andrés Bello. She is fluent in English and Spanish.


INTA’s Latin America & the Caribbean Representative Office, based in Santiago, Chile, represents the Association’s 821 members across the region. Working in collaboration with staff at INTA’s headquarters in New York City, the Latin America & the Caribbean Representative Office leads the Association’s policy, membership, marketing, and communications initiatives throughout this region. To learn more about INTA’s activities in Latin America and the Caribbean, please contact INTA Chief Representative Officer of the Latin America & the Caribbean Office José Luis Londoño at [email protected]..

Although every effort has been made to verify the accuracy of items in the INTA Bulletin, readers are urged to check independently on matters of specific concern or interest. Law & Practice updates are published without comment from INTA except where it has taken an official position.

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