Presented by the 2026-2027 Professional Development Committee

What will IP practice look like in 2030? This forward-looking session will explore how trademark professionals can stay relevant, agile, and strategically equipped to serve clients in an increasingly complex and technology-driven IP landscape. Panelists will discuss the importance of cultivating adaptability, fostering interdisciplinary collaboration, and embracing a mindset of continuous learning. Topics may include developing tech literacy, counseling clients on emerging trademark issues related to AI-generated content and virtual goods, and navigating evolving ethical considerations.