INTA News
What’s Your Brand Story?
The brands we choose reflect what we value, who we love, where we’re from—and where we want to go. What’s your brand story? We’d love to hear it! As part of a powerful new initiative celebrating our evolving relationship with brands, we’re inviting you to share a brief self-made video about a brand that’s meaningful to you—perhaps a product that evokes a childhood memory or epitomizes your life today. We encourage you to share your story and listen to our members’ “brand stories” from around the world as we roll them out on social media—#INTABrandStories.
Learn More2022-2023 Committee Selection Process Is Now Open
ABOUT INTA
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We’re a global network of brand owners and professionals dedicated to supporting trademarks and related intellectual property. Explore how we support brands through our work in advocacy, events, and resources—with exclusive benefits for members. Learn more about us.
Features
Deep Fakes vs. the Truth: Putting Brands at Risk
Published: June 2, 2021
Michelle Gorton Gorton IP Sydney, Australia Brands and Innovation Committee—Content Subcommittee
Maggie Yang Corner Stone & Partners Beijing, China Brands and Innovation Committee—Content Subcommittee
Simone Villaca Remer Villaça & Nogueira São Paulo, Brazil Brands and Innovation Committee—Content Subcommittee
Deep fakes—believable websites or multimedia posts using a blend of real images and sounds—are on the rise and becoming more difficult to detect, creating a risk to brands. But there are measures we can take to try to counteract them.
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Interviews
IP and Digital Transformation in Saudi Arabia
Published: May 26, 2021
Rimi Kbar Alyafi IP Group Riyadh, Saudi Arabia INTA Bulletins—Middle East and Africa Subcommittee
Saudi Arabia has set out to be a regional leader in innovation and intellectual property. Yasser Al-Debassi of the Saudi Authority for Intellectual Property tells the INTA Bulletin how it’s going and what’s next.
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Advocacy
We speak for brand owners by working to foster effective laws and policies worldwide on trademark and related rights and to harmonize their implementation.
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