Meetings
2022 Annual Meeting Live+
More than 3,200 brand professionals and IP practitioners have already signed on for our Annual Meeting Live+, taking place April 30 through May 4. Among those attending the in-person Meeting in Washington, D.C., are corporate giants like 7-Eleven, Inc., Anheuser-Busch InBev S.A., Bristol Myers Squibb Company, Playboy Enterprises International, Inc., Wyndham Hotels & Resorts, Inc., Zoom Video Communications, Inc., and many more. Registration is ongoing, with early-bird pricing for Live+ (in person + virtual) through March 4 and premium access pricing for Virtual Only through April 1.
Learn MoreRegister now—early-bird pricing for Live+ (in person plus virtual) ends March 4. Sponsorship and exhibition opportunities still available!
ABOUT INTA
We Foster Consumer Trust, Economic Growth, and Innovation.
We’re a global network of brand owners and professionals dedicated to supporting trademarks and related intellectual property. Explore how we support brands through our work in advocacy, events, and resources—with exclusive benefits for members. Learn more about us.
Interviews
The Many Implications of Innovation
Published: February 23, 2022
Scott Mayhew (Zoetis Inc., USA), Innovation and the Future of IP Track Leader for the 2022 Annual Meeting Live+, has one warning to brand owners and brand professionals: “Innovate or get left behind.” In an interview with the INTA Bulletin, he looks at innovation through various lenses and discusses why brand owners and legal practitioners should embrace it.
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Features
NFTs, Brands, and the Metaverse
Published: February 16, 2022
Julia Bishop Amazon.com, Inc. Seattle, Washington, USA Brands and Innovation Committee
Richard Milchior Herald Avocats Paris, France Brands and Innovation Committee
Flavia Murad Mansur Murad Advogados São Paulo, Brazil Brands and Innovation Committee
Weston Anson CONSOR IP Consulting and Valuation La Jolla, California, USA Commercialization of Brands Committee
In addition to providing revenue opportunities, NFTs and blockchain technology can be crucial anticounterfeiting tools because of their verification and tracking capabilities. However, brand owners should be aware of the risks before getting fully involved in the metaverse.
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Our member organizations reap exclusive and relevant resources, time-saving tools such as our Practice Guides, Business Development opportunities, substantial event discounts, and a vibrant global community to help your brand navigate the unprecedented challenges—and opportunities—we’re facing today. There’s never been a better time to stay connected. Please note that late fees for membership renewal take effect on February 1.
Advocacy
We speak for brand owners by working to foster effective laws and policies worldwide on trademark and related rights and to harmonize their implementation.
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