The Unreal Campaign educates young consumers to help them make smart purchasing decisions today and in the future.
Unreal Campaign sponsors bolster our efforts to spread the word about the value of trademarks and the dangers of counterfeit products, while bettering society. Thanks to our sponsors’ generosity, we’re able to amplify our social media efforts, showcase genuine and fake products at youth conferences to drive home messaging, and introduce other initiatives to engage young consumers. When you give us more visibility, we’re pleased to be able to give you visibility, too—as a sponsor of the Campaign.
Support our efforts to spread the word about the value of trademarks and the dangers of counterfeit products. Contact us to learn more about the benefits of being a sponsor of the Unreal Campaign.
Contact us to learn more about the Unreal Campaign.
Why We're Keeping It Real
Novartis is a proud sponsor and strongly believes in the importance of educating younger generations on the safety risks associated with sourcing medicines outside the legitimate supply chain, especially on the Internet.
Global Head of Anticounterfeiting
Novartis International AG
At Amazon, we are committed to creating a trustworthy shopping experience by fighting counterfeits and any other forms of abuse in our stores. We are proud to partner with INTA’s Unreal Campaign in educating young consumers and entrepreneurs to help them make smart purchasing decisions and understand the value of IP rights.
Anna Dalla Val
At Mercado Libre, we believe that an early understanding of the importance of IP inevitably leads to respect of rights and raises awareness of how serious counterfeiting can be. Not only is this initiative is important to the world of IP, but it is also a great contribution to society.
Paula Fernandez Pfizenmaier
Head of IP
Bring the Unreal Campaign to Your Community
Share information about the Unreal Campaign with schools or youth organizations near your office or home. Gauge their interest in having an Unreal Campaign presentation, and we can move it forward from there. Your community deserves this valuable information.
Spread the Word
Help us expand the Unreal Campaign’s reach by talking it up with family members, friends, colleagues, and others who can benefit from learning about the prevalence and dangers of counterfeit products.
Donate Real and Counterfeit Products
By showing actual examples, we can more clearly illustrate the differences—from blatant to barely visible—between real and counterfeit products.
We welcome contributions from brand owners to showcase in the Campaign’s social media posts.
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