As young consumers make their footprint in commerce, especially e-commerce, we want them to know what’s behind what they buy.

The Unreal Campaign is our consumer awareness initiative to educate those aged 14 to 23 about the importance of trademarks and brands and the dangers of purchasing counterfeit products. We reach them through illustrative, relatable presentations, largely at schools, youth-oriented events, or virtual platforms, and through social media engagement.

In working to curb the proliferation of counterfeit products worldwide, we emphasize that brand owners seek to protect trademark rights and their consumers—pointing to the links between fake goods and health and safety risks, organized crime, job losses, and damage to local communities and their economies.

We’re making an impact worldwide. With the support of the Unreal Campaign Committee and other volunteers, we’ve directly reached more than 47,000 students in 39 jurisdictions since we unveiled the Campaign in 2012.

As we encourage young consumers to say “no” to what’s unreal, we ask you to say “yes” to participating in the Campaign.

Unreal Campaign 2020 Sponsors

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Silver Sponsors

Bronze Sponsors