About INTA

Unreal Campaign

The Unreal Campaign educates young consumers to help them make smart purchasing decisions today and in the future.

As young consumers make their footprint in commerce, especially e-commerce, we want them to know what’s behind what they buy.

The Unreal Campaign is our consumer awareness initiative to educate those aged 14 to 23 about the importance of trademarks and brands and the dangers of purchasing counterfeit products. We reach them through illustrative, relatable presentations, largely at schools, youth-oriented events, or virtual platforms, and through social media engagement.

In working to curb the proliferation of counterfeit products worldwide, we emphasize that brand owners seek to protect trademark rights and their consumers—pointing to the links between fake goods and health and safety risks, organized crime, job losses, and damage to local communities and their economies.

We’re making an impact worldwide. With the support of the Unreal Campaign Committee and other volunteers, we’ve directly reached more than 65,000 students in more than 45 jurisdictions since we unveiled the Campaign in 2012.

As we encourage young consumers to say “no” to what’s unreal, we ask you to say “yes” to participating in the Campaign.

INTA Unreal Campaign Teenagers Smiling

Sponsors

Unreal Campaign sponsors bolster our efforts to spread the word about the value of trademarks and the dangers of counterfeit products, while bettering society. Thanks to our sponsors’ generosity, we’re able to amplify our social media efforts, showcase genuine and fake products at youth conferences to drive home messaging, and introduce other initiatives to engage young consumers. When you give us more visibility, we’re pleased to be able to give you visibility, too—as a sponsor of the Campaign.

Support our efforts to spread the word about the value of trademarks and the dangers of counterfeit products. Contact us to learn more about the benefits of being a sponsor of the Unreal Campaign.

Learn More About Sponsorship Opportunities

Contact us to learn more about the Unreal Campaign.

Why We’re Keeping It Real

Novartis is a proud sponsor and strongly believes in the importance of educating younger generations on the safety risks associated with sourcing medicines outside the legitimate supply chain, especially on the Internet.

Stanislas Barro Global Head of Anticounterfeiting
Novartis International AG

At Amazon, we are committed to creating a trustworthy shopping experience by fighting counterfeits and any other forms of abuse in our stores. We are proud to partner with INTA’s Unreal Campaign in educating young consumers and entrepreneurs to help them make smart purchasing decisions and understand the value of IP rights.

Anna Dalla Val

Anna Dalla Val Brand Protection
Amazon.com, Inc.

At Mercado Libre, we believe that an early understanding of the importance of IP inevitably leads to respect of rights and raises awareness of how serious counterfeiting can be. Not only is this initiative is important to the world of IP, but it is also a great contribution to society.

Paula Fernandez Pfizenmaier

Paula Fernandez Pfizenmaier Head of IP
Mercado Libre

After concentrating on virtual presentations and online engagements in response to the COVID-19 pandemic, we’re now transitioning to resume more in-person events.

Bring the Unreal Campaign to Your Community

Share information about the Unreal Campaign with schools or youth organizations near your office or home. Gauge their interest in having an Unreal Campaign presentation, and we can move it forward from there. Your community deserves this valuable information.

Spread the Word

Help us expand the Unreal Campaign’s reach by talking it up with family members, friends, colleagues, and others who can benefit from learning about the prevalence and dangers of counterfeit products.

Donate Real and Counterfeit Products

By showing actual examples, we can more clearly illustrate the differences—from blatant to barely visible—between real and counterfeit products.

We welcome contributions from brand owners to showcase in the Campaign’s social media posts.

Thank you to our 2025 sponsors!

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