About INTA

Unreal Campaign

The Unreal Campaign educates young consumers to help them make smart purchasing decisions today and in the future.

As young consumers make their footprint in commerce, especially e-commerce, we want them to know what’s behind what they buy.

The Unreal Campaign is our consumer awareness initiative to educate those aged 14 to 23 about the importance of trademarks and brands and the dangers of purchasing counterfeit products. We reach them through illustrative, relatable presentations, largely at schools, youth-oriented events, or virtual platforms, and through social media engagement.

In working to curb the proliferation of counterfeit products worldwide, we emphasize that brand owners seek to protect trademark rights and their consumers—pointing to the links between fake goods and health and safety risks, organized crime, job losses, and damage to local communities and their economies.

We’re making an impact worldwide. With the support of the Unreal Campaign Committee and other volunteers, we’ve directly reached more than 60,000 students in more than 40 jurisdictions since we unveiled the Campaign in 2012.

As we encourage young consumers to say “no” to what’s unreal, we ask you to say “yes” to participating in the Campaign.

VISIT THE UNREAL CAMPAIGN WEBSITE

INTA Unreal Campaign Teenagers Smiling

Sponsors

Unreal Campaign sponsors bolster our efforts to spread the word about the value of trademarks and the dangers of counterfeit products, while bettering society. Thanks to our sponsors’ generosity, we’re able to amplify our social media efforts, showcase genuine and fake products at youth conferences to drive home messaging, and introduce other initiatives to engage young consumers. When you give us more visibility, we’re pleased to be able to give you visibility, too—as a sponsor of the Campaign.

Support our efforts to spread the word about the value of trademarks and the dangers of counterfeit products. Learn more about the benefits of being a sponsor of the Unreal Campaign.

2022 Sponsorship Brochure

Contact us to learn more about the Unreal Campaign.

Why We're Keeping It Real

Novartis is a proud sponsor and strongly believes in the importance of educating younger generations on the safety risks associated with sourcing medicines outside the legitimate supply chain, especially on the Internet.

Stanislas Barro Global Head of Anticounterfeiting
Novartis International AG

At Mercado Libre we are strongly committed to fighting counterfeiting and piracy in e-commerce and raising awareness of the potential associated risks. We are proud to support youth education through INTA's Unreal Campaign and to be part of this key initiative.

Juan Cichero Head of Brand Protection
Mercado Libre

At Amazon, we are committed to creating a trustworthy shopping experience by fighting counterfeits and any other forms of abuse in our stores. We are proud to partner with INTA’s Unreal Campaign in educating young consumers and entrepreneurs to help them make smart purchasing decisions and understand the value of IP rights.

Anna Dalla Val

Anna Dalla Val Brand Protection
Amazon.com, Inc.

For Horus, the Unreal Campaign is a commitment to raise awareness about the dangers counterfeit products in our society. As vigilant as we can be, this crime persists and has even proved a significant increase of sales online. We're proud to be able to contribute educating future generations on this vastly important topic.

Agustina Viera

Agustina Viera Head
Horus

After concentrating on virtual presentations and online engagements in response to the COVID-19 pandemic, we’re now transitioning to resume more in-person events.

2022 Events Caret Icon

May

  • Dallas, Texas, USA: Two In-Person Events

April

  • Istanbul, Turkey: In-Person Event
  • Istanbul, Turkey: Three Virtual Events
  • Fishers, Indiana, USA: In-Person Event
  • Ankara, Turkey: Two Virtual Events
  • Pan-India: Virtual Event
  • Santo Domingo, Dominican Republic: Three In-Person Events
  • Gurgaon, India: In-Person + Virtual Event

March

  • Lagos, Nigeria: Two Virtual Events
  • Ankara, Turkey: Virtual Event
  • Istanbul, Turkey: Virtual Event
  • Gurgaon, India: Virtual Event
  • Adana and Antalya, Turkey: Virtual Event
  • Istanbul and Izmir, Turkey: Virtual Event
  • Chhattisgarh, India: Virtual Event

January

  • Ramat Gan, Israel: In-Person Event

 

Bring the Unreal Campaign to Your Community

Share information about the Unreal Campaign with schools or youth organizations near your office or home. Gauge their interest in having an Unreal Campaign presentation, and we can move it forward from there. Your community deserves this valuable information.

Spread the Word

Help us expand the Unreal Campaign’s reach by talking it up with family members, friends, colleagues, and others who can benefit from learning about the prevalence and dangers of counterfeit products.

Donate Real and Counterfeit Products

By showing actual examples, we can more clearly illustrate the differences—from blatant to barely visible—between real and counterfeit products.

We welcome contributions from brand owners to showcase in the Campaign’s social media posts.

Platinum

Gold

mercado libre

Silver

Cervieri Monsuarez      Horus  Tilleke & Gibbins

Bronze

Dell Inc. | Western Digital

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