About INTA
Unreal Campaign
The Unreal Campaign educates young consumers to help them make smart purchasing decisions today and in the future.

Sponsors
Unreal Campaign sponsors bolster our efforts to spread the word about the value of trademarks and the dangers of counterfeit products, while bettering society. Thanks to our sponsors’ generosity, we’re able to amplify our social media efforts, showcase genuine and fake products at youth conferences to drive home messaging, and introduce other initiatives to engage young consumers. When you give us more visibility, we’re pleased to be able to give you visibility, too—as a sponsor of the Campaign.
Support our efforts to spread the word about the value of trademarks and the dangers of counterfeit products. Learn more about the benefits of being a sponsor of the Unreal Campaign.
Contact us to learn more about the Unreal Campaign.
Why We're Keeping It Real
Novartis is a proud sponsor and strongly believes in the importance of educating younger generations on the safety risks associated with sourcing medicines outside the legitimate supply chain, especially on the Internet.
Stanislas Barro
Global Head of Anticounterfeiting
Novartis International AG
At Mercado Libre we are strongly committed to fighting counterfeiting and piracy in e-commerce and raising awareness of the potential associated risks. We are proud to support youth education through INTA's Unreal Campaign and to be part of this key initiative.
Juan Cichero
Head of Brand Protection
Mercado Libre
At Amazon, we are committed to creating a trustworthy shopping experience by fighting counterfeits and any other forms of abuse in our stores. We are proud to partner with INTA’s Unreal Campaign in educating young consumers and entrepreneurs to help them make smart purchasing decisions and understand the value of IP rights.

Anna Dalla Val
Brand Protection
Amazon.com, Inc.
For Horus, the Unreal Campaign is a commitment to raise awareness about the dangers counterfeit products in our society. As vigilant as we can be, this crime persists and has even proved a significant increase of sales online. We're proud to be able to contribute educating future generations on this vastly important topic.
Agustina Viera
Head
Horus
Bring the Unreal Campaign to Your Community
Share information about the Unreal Campaign with schools or youth organizations near your office or home. Gauge their interest in having an Unreal Campaign presentation, and we can move it forward from there. Your community deserves this valuable information.
Spread the Word
Help us expand the Unreal Campaign’s reach by talking it up with family members, friends, colleagues, and others who can benefit from learning about the prevalence and dangers of counterfeit products.
Donate Real and Counterfeit Products
By showing actual examples, we can more clearly illustrate the differences—from blatant to barely visible—between real and counterfeit products.
We welcome contributions from brand owners to showcase in the Campaign’s social media posts.