About INTA
Social Media
Connect with our international member community, stay up to date on what’s trending in IP, and get an inside look behind the scenes at #INTA.
TikTok
YouTube
Como medir o verdadeiro valor de uma marca?
Participe do Workshop Integrando PI, Finanças e Valuation da INTA em 14 de outubro, em São Paulo, Brasil, e obtenha insights práticos sobre como alinhar a estratégia de propriedade intelectual ao valor do negócio.
Ouça Ana Couto, ...compartilhar sua visão sobre como as marcas brasileiras podem gerar maior valor corporativo por meio dos ativos intangíveis.
Saiba mais e inscreva-se hoje mesmo, link na bio.
Como medir o verdadeiro valor de uma marca?
Participe do Workshop Integrando PI, Finanças e Valuation da INTA em 14 de outubro, em São Paulo, Brasil, e obtenha insights práticos sobre como alinhar a estratégia de propriedade intelectual ao valor do negócio.
Ouça Ana Couto, ...compartilhar sua visão sobre como as marcas brasileiras podem gerar maior valor corporativo por meio dos ativos intangíveis.
Saiba mais e inscreva-se hoje mesmo: https://loom.ly/4_Erx30
Make the most of your time at the 2026 Trademark Administrators and Practitioners (TMAP) Meeting by earning CLE credits at our educational sessions.
Whether you're looking to stay current on emerging issues or strengthen day-to-day trademark operations, TMAP offers practical insights... you can apply immediately.
Review the CLE-eligible sessions and plan your schedule today.
Register to join us in the Inner Harbor, link in bio. #TMAP2026
Make the most of your time at the 2026 Trademark Administrators and Practitioners (TMAP) Meeting by earning CLE credits at our educational sessions.
Whether you're looking to stay current on emerging issues or strengthen day-to-day trademark operations, TMAP offers practical insights... you can apply immediately.
Review the CLE-eligible sessions and plan your schedule today.
Register to join us in the Inner Harbor: https://loom.ly/ee30wDE #TMAP2026
In-House Counsels Convene at INTA Forum in Nairobi
At INTA’s second In-House Counsel Forum in Nairobi, corporate counsel, policymakers, and IP practitioners explored how Kenya’s evolving IP reforms, #artificialintelligence adoption, and data privacy challenges are reshaping business ...strategy. The discussions underscored the growing role of IP as a driver of competitiveness, innovation, and growth across Africa. Read more in the #INTABulletin: https://loom.ly/EgXACp0
#Artificialintelligence has the potential to reshape the likelihood of confusion analysis in #trademark examinations. Here, INTA’s Jose Londoño breaks it down clearly: How large language models can surface conceptual similarities between marks, how image recognition helps with figurative ...elements, and how machine learning can improve consistency and efficiency across #intellectualproperty offices. Listen to the full #Brand&New episode for an insightful and practical look at where AI can aid one of the most fundamental critical aspects of trademark law: determining whether consumers are likely to be confused between two competing marks. Listen now: https://loom.ly/o1u55qc
#Artificialintelligence has the potential to reshape the likelihood of confusion analysis in #trademark examinations. Here, INTA’s @Jose Londoño breaks it down clearly: How large language models can surface conceptual similarities between marks, how image recognition helps with figurative ...elements, and how machine learning can improve consistency and efficiency across #intellectualproperty offices. Listen to the full #Brand&New episode for an insightful and practical look at where AI can aid one of the most fundamental critical aspects of trademark law: determining whether consumers are likely to be confused between two competing marks. Listen now: https://loom.ly/o1u55qc
How healthy is your trademark portfolio data?
Four warning signs may indicate that it is time for a closer review:
🔸 The same owner appears under conflicting names.
🔹 Status information differs across systems or reports.
🔸 Dormant or underused assets are difficult ...to identify.
🔹 Routine reports require extensive manual reconciliation.
These are not simply administrative inconveniences. Unreliable data can obscure risk, slow decisions, and make it harder to provide stakeholders with a clear picture of the portfolio.
Learn how to strengthen data integrity, reporting, and portfolio visibility in Portfolio Health Check: Using Data and Docketing Insights to Strengthen Trademark Operations at #TMAP2026.
Register today, link in bio.
How healthy is your trademark portfolio data?
Four warning signs may indicate that it is time for a closer review:
🔸 The same owner appears under conflicting names.
🔹 Status information differs across systems or reports.
🔸 Dormant or underused assets are difficult ...to identify.
🔹 Routine reports require extensive manual reconciliation.
These are not simply administrative inconveniences. Unreliable data can obscure risk, slow decisions, and make it harder to provide stakeholders with a clear picture of the portfolio.
Learn how to strengthen data integrity, reporting, and portfolio visibility in Portfolio Health Check: Using Data and Docketing Insights to Strengthen Trademark Operations at #TMAP2026.
Register today: https://loom.ly/ee30wDE