On June 10, INTA CEO Etienne Sanz de Acedo visited the Supreme People's Court (SPC) of China for a productive meeting with Justice Wu Tao, Deputy Chief Judge of the Third Civil Division.

Key highlights:
⚖️ Etienne recognized the SPC for leading its largest-ever Chinese ...judicial delegation to the INTA 2026 Annual Meeting London, and for its sustained, deep engagement in Annual Meeting programs over the years.
📋 Shared INTA's focus areas in China's trademark law revision, as well as the Association's latest research on AI and foundational IP principles and data asset protection.
🤝 Justice Wu commended INTA's important role in advancing international IP exchange and cooperation, and looks forward to deepening collaboration to enhance the global judicial influence of China's IP system.

Building mutual trust and shared vision between the world's largest brand owners organization and China's highest court. ⚖️🌏
#INTA #IntellectualProperty #ChinaGoingGlobal #IPJustice

We’re excited to announce that 2027 Annual Meeting Pre-Sale registration is now open!

We can’t wait to return to San Diego—one of the community's favorite host cities—to bring the global trademark community back together for another unforgettable Annual Meeting.

...Eligible registrants can take advantage of exclusive pre-sale access through July 10, so now’s the time to secure your spot early.

Get all the details and eligibility information. Read the registration update: https://loom.ly/enKNuH4 #INTA2027

On June 9, 🎤 INTA CEO Etienne Sanz de Acedo gave an exclusive interview to Xinhua News Agency, China's leading state media, sharing INTA's global vision on IP and trade, and the Association's commitment to supporting Chinese brands going global: https://loom.ly/F4wfGQk

...On the same day, INTA officially released Phase III of its landmark Know Before You Go guide — a practical, all-Chinese IP roadmap empowering Chinese enterprises to navigate global markets with confidence: https://loom.ly/eCn6-Jo

Key highlights:
🌍 9 new jurisdictions added and 4 updated — spanning Belt & Road corridors (Kazakhstan, Russia), Europe (Benelux, France, Germany, Sweden, UK), Asia-Pacific (China Hong Kong, Singapore, Indonesia, Australia, New Zealand), and Latin America (Peru)
📚 Building on Phase I (14 jurisdictions) and Phase II (16 jurisdictions), the series now covers over 40 jurisdictions worldwide
🆕 Expansion beyond trademarks to include patents, designs, and copyright.

From knowledge to action — equipping Chinese enterprises with the IP tools they need before they set sail. ⛵
#INTA #Xinhua News #ChinaGoingGlobal #KnowBeforeYouGo

Brazil’s #IntellectualProperty Office has temporarily waived verification of legitimate interest in non-use cancellation actions, a shift that could make it easier for parties to challenge unused marks while the office adjusts procedure. Read more in the #INTABulletin: https://loom.ly/U-gZ7rM

The Swiss #IntellectualProperty Office has published a clarification of its practice concerning the use of the Swiss cross under the Swissness legislation. The clarification confirms that companies may use the Swiss cross in relation to specific activities that take place in Switzerland. Read more ...in the #INTABulletin: https://loom.ly/CIZfczA

Africa’s young population, rapid adoption of AI, and growing focus on intangible assets are reshaping the continent’s innovation landscape. In this INTA Bulletin interview, Bitange Ndemo and Iyinoluwa “E” Aboyeji discuss how local context, technology, and IP can help capture, protect, and ...scale value across Africa’s creative and entrepreneurial ecosystem. Read more in the #INTABulletin: https://loom.ly/jUXiEqc

On June 10, the global #intellectualproperty community raised awareness around #counterfeiting as part of #WorldAnticounterfeitingDay. INTA marked the occasion with the launch of its interactive study, Mapping Illicit Trade: Routes & Insights, a new resource provides data-driven analysis and ...visual mapping to help stakeholders better understand illicit trade patterns and exposure points across global supply chains. Read the press release: https://loom.ly/lF5PA-Y

From our #INTA2026 Daily News, here is more information on a session regarding colour #trademarks. Read more to learn how they are created, protected, enforced, and how brands leverage colour even without registration.

#INTA2026

https://loom.ly/ExnjMCA