Content and conversations that elevate the profession and illuminate the most important issues brand owners and trademark and intellectual property (IP) practitioners are talking about.
Our global contributors put into perspective business-critical trends, legal and regulatory developments, and research findings that can help you prepare for today and plan for the future.
Published: August 4, 2021
In Europe, the doctrine of functionality aims to prevent the registration of marks that competitors need to access in order to compete. The provision of the law prohibits the registration of “the shape, or another characteristic, of goods which is necessary to achieve a technical result.”Read More
Published: July 28, 2021
Tali Alban (Uber Technologies, USA) is leading “The Business of Brands” educational track at INTA’s 2021 Annual Meeting Virtual+ in November. Here, Ms. Alban talks about how this track will focus on understanding clients’ needs and challenges, while recognizing and responding to risks and trends.Read more
BRAND & NEW EPISODE
Understanding the role, impacts, and challenges associated with IP assets in the SME context is necessary to design successful R&D, branding, and financial strategies—whether from a policy perspective or at the company level. Here, our guest EPO Chief Economist Yann Ménière shares his expertise expertise related to the economics of innovation, competition, and IP.Listen Now
Our members succinctly share their take on hot topics relating to brands and IP. Our video series serves to inform and prompt thought among brand owners, IP practitioners, entrepreneurs, government officials and academics as well as consumers.
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