Perspectives
Content and conversations that elevate the profession and illuminate the most important issues brand owners and trademark and intellectual property (IP) practitioners are talking about.
Our global contributors put into perspective business-critical trends, legal and regulatory developments, and research findings that can help you prepare for today and plan for the future.
Features
Deep Fakes vs. the Truth: Putting Brands at Risk
Published: June 2, 2021
Michelle Gorton Gorton IP Sydney, Australia Brands and Innovation Committee—Content Subcommittee
Maggie Yang Corner Stone & Partners Beijing, China Brands and Innovation Committee—Content Subcommittee
Simone Villaca Remer Villaça & Nogueira São Paulo, Brazil Brands and Innovation Committee—Content Subcommittee
Deep fakes—believable websites or multimedia posts using a blend of real images and sounds—are on the rise and becoming more difficult to detect, creating a risk to brands. But there are measures we can take to try to counteract them.
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Features
How to Protect Color Marks in Turkey
Published: May 26, 2021
Mine Akarsu Akarsu IP Law Firm Istanbul, Turkey Non-Traditional Marks Committee—Europe and Central Asia Subcommittee
Pinar Arikan Gun + Partners Istanbul, Turkey Non-Traditional Marks Committee—Europe and Central Asia Subcommittee
Turkey’s trademark definition changed to include colors under an internationally recognized code. But some color marks are easier to register than others.
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BRAND & NEW EPISODE
Doing Well by Doing Good: Inspiration, Innovation, and Social Commitment in Brands
Michael Haddad, social entrepreneur, UN climate change champion, and professional athlete (Lebanon); and David Lossignol, 2019 INTA President and head of Pharma Legal Brand Protection, Novartis Pharma AG (Basel, Switzerland), share their inspirational efforts to enhance the lives of people and better society through various global social responsibility projects—including the values to promote and the role brands can play in these initiatives now and in the future.
Listen NowFeatures
Get expert insight into the issues influencing the present and transforming the future of trademarks and brands. We explore current and evolving trends and practice issues, and interview leaders and visionaries from across the industry.
Law & Practice
With a constant eye on developments that our community needs to follow, practitioners from around the world report on legal proceedings and proposed and actual changes in laws and regulations to keep you up to date.
INTA Research
Our studies contribute significantly to the IP field and beyond, providing critical data that inform our members, as well as policymakers, the C-Suite, entrepreneurs, media, and consumers.
Industry Research
Make data-driven decisions and strengthen your strategic guidance. Taking a deep dive into significant issues of our time, we highlight our own studies and other industry research.
Industry Updates
We bring you news from myriad sources to keep you informed about key industry issues and trends. This includes an ongoing series to update brand owners on online service providers’ efforts to curb counterfeiting, and represents our collaborative initiatives to fight the proliferation of counterfeit goods online and elsewhere.
INTA Insights
Our members succinctly share their take on hot topics relating to brands and IP. Our video series serves to inform and prompt thought among brand owners, IP practitioners, entrepreneurs, government officials and academics as well as consumers.
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