Perspectives
Content and conversations that elevate the profession and illuminate the most important issues brand owners and trademark and intellectual property (IP) practitioners are talking about.
Our global contributors put into perspective business-critical trends, legal and regulatory developments, and research findings that can help you prepare for today and plan for the future.
Interviews
A Combination of Connection and Learning: An Interview with the 2026 TMAP Meeting Co-Chairs
Published: June 17, 2026
As the TMAP Meeting returns to the United States, co-chairs Kelly Kleinwachter and Justin Pierce discuss what they are most looking forward to and how the event offers a chance to forge deeper bonds with peers.
Read More
Features
How Brand Owners Should Treat Green Claims After EmpCo Directive Takes Effect
Published: July 8, 2026
Mathis Breuer Hoyng Rokh Monegier Düsseldorf, Germany INTA Bulletins Correspondent
The directive broadens the scope of what can be considered an environmental claim, making it clear that trademark status does not provide immunity to regulatory scrutiny.
Read More
BRAND & NEW EPISODE
Protecting Your Brand Identity in the Age of AI
In this episode of Brand & New, host Willard Knox speaks with Justin Pierce, Partner and Co-Chair of Intellectual Property at Venable LLP (USA), about how AI is reshaping brand protection.
Listen NowThe Effect of Greenwashing and Greenhushing on Brand Value
Discover how greenwashing and greenhushing impact brand value—and what that means for your organization
Shattering Systemic Barriers: How to Advance Gender Diversity in the Intellectual Property Profession
While efforts are underway to improve the representation of female practitioners in the IP industry, more needs to be done to combat prejudices faced by women in the workplace and to promote healthy work-life integration.
Features
Get expert insight into the issues influencing the present and transforming the future of trademarks and brands. We explore current and evolving trends and practice issues, and interview leaders and visionaries from across the industry.
Law & Practice
With a constant eye on developments that our community needs to follow, practitioners from around the world report on legal proceedings and proposed and actual changes in laws and regulations to keep you up to date.
INTA Research
Our studies contribute significantly to the IP field and beyond, providing critical data that inform our members, as well as policymakers, the C-Suite, entrepreneurs, media, and consumers.
Industry Research
Make data-driven decisions and strengthen your strategic guidance. Taking a deep dive into significant issues of our time, we highlight our own studies and other industry research.
Industry Updates
We bring you news from myriad sources to keep you informed about key industry issues and trends. This includes an ongoing series to update brand owners on online service providers’ efforts to curb counterfeiting, and represents our collaborative initiatives to fight the proliferation of counterfeit goods online and elsewhere.
INTA Insights
Our members succinctly share their take on hot topics relating to brands and IP. Our video series serves to inform and prompt thought among brand owners, IP practitioners, entrepreneurs, government officials and academics as well as consumers.
Become a Member to have access to all of our Perspectives pieces. Renew your membership today!
Look for the INTA Bulletin in your email box every Wednesday, with links to articles posted in Perspectives and INTA News on this site.
Take advantage of a 21-day free trial membership to access exclusive member-only content. See details
Already a Member? Log In
*Required. By clicking “Request Trial Membership,” I agree to INTA’s Privacy Policy and website Terms of Use. No credit card or billing information required.