Perspectives

Content and conversations that elevate the profession and illuminate the most important issues brand owners and trademark and intellectual property (IP) practitioners are talking about.

Our global contributors put into perspective business-critical trends, legal and regulatory developments, and research findings that can help you prepare for today and plan for the future.

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Behind the Scenes at the FIFA World Cup: An Interview with Daniel Zohny

The 2022 FIFA (Fédération Internationale de Football Association) World Cup is underway in Qatar. Speaking to us from Qatar, Daniel Zohny, Head of Intellectual Property at FIFA, provides some insight into preparations and day-to-day challenges facing his team during what is no doubt their busiest few weeks during the competition’s four-year cycle.

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The IPO of the Future—Think Tank Report & Checklist

The objective of this initiative is to provide a thought-provoking and holistic reflection on what an IPO might look like in the future, in particular over the next 10 to 20 years.

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Brand & New

IP Reporting—The New Must-Have of a Sound IP Management Strategy

IP reporting goes way beyond IP inventory and legal management. It necessitates cooperation across departments, alignment on objectives, and the design and implementation of internal processes.

To discuss this topic and related IP management trends, we spoke with INTA 2022 President Zeeger Vink (MF Brands Group, Switzerland).

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Features

Get expert insight into the issues influencing the present and transforming the future of trademarks and brands. We explore current and evolving trends and practice issues, and interview leaders and visionaries from across the industry.

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Law & Practice

With a constant eye on developments that our community needs to follow, practitioners from around the world report on legal proceedings and proposed and actual changes in laws and regulations to keep you up to date.

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INTA Research

Our studies contribute significantly to the IP field and beyond, providing critical data that inform our members, as well as policymakers, the C-Suite, entrepreneurs, media, and consumers.

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Industry Research

Make data-driven decisions and strengthen your strategic guidance. Taking a deep dive into significant issues of our time, we highlight our own studies and other industry research.

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Industry Updates

We bring you news from myriad sources to keep you informed about key industry issues and trends. This includes an ongoing series to update brand owners on online service providers’ efforts to curb counterfeiting, and represents our collaborative initiatives to fight the proliferation of counterfeit goods online and elsewhere.

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