Perspectives

Content and conversations that elevate the profession and illuminate the most important issues brand owners and trademark and intellectual property (IP) practitioners are talking about.

Our global contributors put into perspective business-critical trends, legal and regulatory developments, and research findings that can help you prepare for today and plan for the future.

Banksy the Flower Thrower and paint cans

The Art of EU Trademark Registrations: Is Intention to Use Now Required?

Fiona Timms Pinsent Masons LLP London, United Kingdom

Intention to use an EU trademark is not required at the time of filing the application, or is it? The article examines a growing prevalence in EU case law that applicants must show an intention to use the trademark.

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Trademark, Trade Dress, and Expert Opinion in Brazil

Otávio Padilha Velasco Soerensen Garcia Advogados Associados Rio de Janeiro, Brazil Data Protection Committee—Data Assets Subcommittee

A recent ruling in Brazil raises a debate about expert evidence requirements in cases of unregistered trade dress imitation to enforce rights against acts of unfair competition.

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orange headphones behind Brand & New podcast logo

The Gen Z ‘Brand Equation’: Why ESG Is Critical to the Future of Brands

The world’s largest group of consumers and on track to be the most educated generation yet, Gen Z seem to have strong opinions and values and want to be heard. What does it mean for brands? Join us for a conversation with guest Jeff Fromm, a renowned youth marketing and trends expert and speaker on consumer trends, brand strategy, and innovation.

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Features

Get expert insight into the issues influencing the present and transforming the future of trademarks and brands. We explore current and evolving trends and practice issues, and interview leaders and visionaries from across the industry.

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Law & Practice

With a constant eye on developments that our community needs to follow, practitioners from around the world report on legal proceedings and proposed and actual changes in laws and regulations to keep you up to date.

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INTA Research

Our studies contribute significantly to the IP field and beyond, providing critical data that inform our members, as well as policymakers, the C-Suite, entrepreneurs, media, and consumers.

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Industry Research

Make data-driven decisions and strengthen your strategic guidance. Taking a deep dive into significant issues of our time, we highlight our own studies and other industry research.

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Industry Updates

Our ongoing series updates brand owners on online service providers’ efforts to curb counterfeiting, and represents our collaborative initiatives to fight the proliferation of counterfeit goods online and elsewhere.

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Look for the INTA Bulletin in your email box every Wednesday, with links to articles posted in Perspectives and INTA News on this site.