Perspectives

Content and conversations that elevate the profession and illuminate the most important issues brand owners and trademark and intellectual property (IP) practitioners are talking about.

Our global contributors put into perspective business-critical trends, legal and regulatory developments, and research findings that can help you prepare for today and plan for the future.

Francis Gurry

Finishing Touches: WIPO’s Francis Gurry Reflects on Career

Director General Gurry looks back on his distinguished 35-year career at WIPO, and shares his thoughts about the current and future state of the organization, multilateralism, drastic geopolitical change, and the global IP system.

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Becoming an All-Star IP Practitioner

Two different but similarly stunning examples of successful careers in the IP world, from practicing attorneys who have remained at the top of their field.

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Interviews

Optimizing the Online Experience

Published: July 1, 2020

What’s the most useful set of tools you could have right now as we work and live online during the pandemic? Here are some accessible and tested tips from an expert in presentations and media engagement.

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Features

Singing About Brands: Expressing Emotions in Song

Richard Rivera Smith, Gambrell & Russell, LLP Jacksonville, Florida, USA The Trademark Reporter Committee

Published: July 1, 2020

By referencing brands, many recording artists find the shorthand they need to convey ideas, evoke emotions, and connect with their audiences.

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Gen Z Insights: Brands and Counterfeit Products

Our comprehensive, multi-country research study offers a better understanding of Gen Z—currently the largest group of consumers worldwide—in terms of their attitudes and relationship with brands.

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Features

Get expert insight into the issues influencing the present and transforming the future of trademarks and brands. We explore current and evolving trends and practice issues, and interview leaders and visionaries from across the industry.

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Law & Practice

With a constant eye on developments that our community needs to follow, practitioners from around the world report on legal proceedings and proposed and actual changes in laws and regulations to keep you up to date.

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Industry Research

Make data-driven decisions and strengthen your strategic guidance. Taking a deep dive into significant issues of our time, we highlight our own studies and other industry research.

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Look for the INTA Bulletin in your email box every Wednesday, with links to articles posted in Perspectives and INTA News on this site.