Perspectives

Content and conversations that elevate the profession and illuminate the most important issues brand owners and trademark and intellectual property (IP) practitioners are talking about.

Our global contributors put into perspective business-critical trends, legal and regulatory developments, and research findings that can help you prepare for today and plan for the future.

puzzle piences and Mei-lan headshot

Diversity and Strong Leadership Crucial When Building an Effective Team

NBCUniversal Media’s Mei-lan Stark previews the session she is moderating at the 2020 Annual Meeting & Leadership Meeting on building an effective team and growing talent.

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Benelux

New Certification Marks in the Benelux Countries

Michiel Rijsdijk

Michiel Rijsdijk Arnold & Siedsma Amsterdam, Noord-Holland, Netherlands INTA Bulletins—Europe Subcommittee

The introduction of certification marks in the Benelux countries has had a slow start due to a niche market and several barriers to entry. But a correct categorization as a certification mark really does matter.

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Brand and New logo with orange headphones

The Virtual Work Order: Generate Higher Performance and Stronger Relationships

Keith Ferrazzi (Ferrazzi Greenlight, USA) shares insights on how to overcome the challenges of remote working when it comes to building, entertaining, and thriving through our professional relationships.

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Features

Get expert insight into the issues influencing the present and transforming the future of trademarks and brands. We explore current and evolving trends and practice issues, and interview leaders and visionaries from across the industry.

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Law & Practice

With a constant eye on developments that our community needs to follow, practitioners from around the world report on legal proceedings and proposed and actual changes in laws and regulations to keep you up to date.

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Industry Research

Make data-driven decisions and strengthen your strategic guidance. Taking a deep dive into significant issues of our time, we highlight our own studies and other industry research.

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Industry Updates

Our ongoing series updates brand owners on online service providers’ efforts to curb counterfeiting, and represents our collaborative initiatives to fight the proliferation of counterfeit goods online and elsewhere.

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Look for the INTA Bulletin in your email box every Wednesday, with links to articles posted in Perspectives and INTA News on this site.