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INTA NEWS
From Synthetic Influence to Intangible Value: INTA at the Brazilian IP Association Congress
The Association participated in the 46th International Congress of the Brazilian Intellectual Property Association, providing insights into the role of intangible assets in driving economic growth and ways to preserve consumer trust and brand authenticity in the age of AI.
Press Releases
INTA Files Amicus Brief Relating to the Trademark Registration of Personal Names
The International Trademark Association (INTA) has filed an amicus brief (Statement of Intervention) with the General Court of the European Union (GC) in relation to an appeal against the decision (case T-137/26) of the Grand Board of Appeal of the European Union Intellectual Property Office (EUIPO) of December 19, 2025, which rejected the trademark application of “George Orwell.”
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