The Trademark Reporter


Current Issue

May–June 2021, Vol. 111 No. 3

In this issue of The Trademark Reporter (TMR), we offer readers a remembrance of former TMR Editor-in-Chief Clifford W. Browning; an article by two survey experts on Eveready surveys, with original research; and an article exploring the long-running dispute over the HAVANA CLUB trademark.

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When we launder our desire for civil rights and equality through the lens of branding culture, everything, even resistance, becomes commodified.

Sonia K. Katyal, Berkeley Law School, USA Brands Behaving Badly, 109 TMR 827–28 (2019)

Featured Articles | May–June 2021 (Vol. 111 No. 3)

In Memoriam: Clifford W. Browning (1951–2020)

This issue of the TMR is dedicated to former Editor-in-Chief Clifford W. Browning, who is memorialized by his fellow former Editor-in-Chief, Theodore C. Max.

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When to Conduct an Eveready Survey: The Importance of Aided Awareness

Authors: Dr. Bruce Isaacson and Dr. Keith A. Botner

This article by two survey experts on the evergreen topic of Eveready surveys revives a TMR tradition of our authors engaging in a robust and respectful dialogue about issues of importance.

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Expropriation of Intellectual Property Rights: The HAVANA CLUB Trademark

Author: Pablo Balañá-Vicente

In this article based on his 2020 Ladas Memorial Award–winning entry (Student Category), the author explores the long-running dispute (in multiple countries and forums) over the HAVANA CLUB trademark and argues for respect for cultural identity in intellectual property.

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