Perspectives
INTA Research
Press Releases
INTA Releases Think Tank Report Finding AI, Client Pressure, and New Business Models Are Reshaping the Future of IP Law Firms
INTA released its IP Law Firms of the Future Think Tank Report, an updated global study examining how intellectual property law firms operate and compete today and into the future.
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INTA Research
Mapping Illicit Trade: Routes and Insights
Published: June 10, 2026
Mapping Illicit Trade: Routes and Insights provides a powerful, interactive study designed to reveal and trace the pathways of global counterfeit trade. Built in collaboration with the Anticounterfeiting Committee and brand protection software firm ApiraSol, this resource offers a clearer view of how illicit goods move through global supply chains.
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INTA Research
The Women’s LeadershIP Initiative Report and Best Practices Toolkit 2026 Update
Published: March 19, 2026
This in-depth 2026 update builds on earlier research by incorporating new survey data from INTA members that reflects insights from INTA members on what is working, where progress has stalled, and what leaders need to do differently to advance women’s leadership in meaningful ways, with a focus on belonging and inclusion, leadership pathways, and work-life integration.
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INTA Research
Change & Transformation: Exploring the Evolution of In-House Teams, the Impact on External Partners, and the Future Opportunities for INTA
Published: March 4, 2026
The 2025 Presidential Task Force (PTF) Report examines how the intellectual property profession is evolving in response to broader business, organizational, and market transformation.
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INTA Research
The Effect of Greenwashing and Greenhushing on Brand Value
Published: April 23, 2025
Explore how greenwashing and greenhushing impact brand value and consumer trust in the latest INTA report, offering expert insights on effective ESG communication strategies.
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INTA Research
EU Election Report
Published: October 2, 2024
INTA’s EU Election Report offers a detailed overview of the political shifts in the EU and their potential influence on IP policy.
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INTA Research
Shattering Systemic Barriers: How to Advance Gender Diversity in the Intellectual Property Profession
Published: July 24, 2024
Our most recent report takes a closer look at how gender affects the experience of trademark practitioners in the workplace, with a focus on representation, career progression, and work-life integration.
Thank you to our sponsor Sideman & Bancroft LLP.
INTA Research
Unlocking Intellectual Property
Published: May 20, 2024
The 2023 Presidential Task Force (PTF) report, Unlocking IP, addresses the question of how to disseminate factually correct and usable information about intellectual property (IP) to the mainstream media, given its pivotal role in informing the public.
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INTA Research
IP in Times of Recession: A Comprehensive Guide for IP Professionals
Published: March 4, 2024
Produced by the Recession and IP Project Team, the Report offers guidance for developing IP strategies that reflect varied approaches to navigating the challenges and opportunities presented by recessions in varied circumstances.
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INTA Research
Financial Sustainability Considerations for the Intellectual Property Office of the Future Report
Published: February 21, 2024
Our latest Report from the IPO of the Future Think Tank details the proactive steps intellectual property (IP) offices can take now to achieve and maintain financial sustainability and to evolve and thrive in the future.
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INTA Research
IP Judiciary of the Future—Think Tank Video Series
Published: January 30, 2024
Get boots-on-the-ground insight from key stakeholders within the IP community, including IP offices, in-house practitioners, and law firms—all looking to the future of IP. These wide-ranging conversations, recorded in 25 video segments, cover today’s most pressing IP issues and their impact on the judiciary, with a focus on technology.
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INTA Research
Intellectual Property Reporting for Brands
Published: January 25, 2024
Aligned with INTA’s 2022–2025 Strategic Plan in its directive to “Promote and Reinforce the Value of Brands,” this Presidential Task Force Report demonstrates that it is in the best interest of brand owners and their stakeholders to enhance communication internally and externally regarding the value of brands.
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INTA Research
Anticounterfeiting Benchmarking Report
Published: May 4, 2023
Designed for both in-house and outside council, the Anticounterfeiting Benchmarking Report provides deep insight into brand owners’ anticounterfeiting strategies and resourcing. Available exclusively to INTA members.
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INTA Research
The IPO of the Future—Think Tank Report & Checklist
Published: November 15, 2022
The objective of this initiative is to provide a thought-provoking and holistic reflection on what an IPO might look like in the future, in particular over the next 10 to 20 years.
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Brand Restrictions Study: A View from Gen Zers and Millennials
This study explores the value that Gen Zers and millennials place on brands—including the role branded packaging plays in their lives, their perceptions of brand restriction legislation, and how such legislation would impact them.
Thanks to our supporters’ generosity, we can continue to produce top-quality research on critical and cutting-edge trademark and brand issues—and help bolster the work of professionals within their organizations. Additionally, our research continues to raise awareness of the value and importance of trademarks and brands to policymakers, the C-suite, entrepreneurs, media, and consumers.
By supporting our research efforts, you show that you are a thought leader in the trademark community.
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