Perspectives

INTA Research

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Brand Restrictions Study: A View from Gen Zers and Millennials

This study explores the value that Gen Zers and millennials place on brands—including the role branded packaging plays in their lives, their perceptions of brand restriction legislation, and how such legislation would impact them.

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In-House Practitioners Benchmarking Report

The “In-House Practitioners Benchmarking Report” reflects our benchmarking research on the changing roles and responsibilities of in-house brand teams. Data found in this Report represents 500+ in-house practitioners from 300+ organizations.

We’ve compiled the results and developed data-packed deliverables in various formats and pricing packages to suit your needs.

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Now Accepting Submissions—INTA’s 2022 Call for Study Requests