Our studies contribute significantly to the intellectual property field and beyond, providing critical data that inform our members, as well as policymakers, the C-Suite, entrepreneurs, media, and consumers.

Since 2016, we’ve produced economic impact, cost impact, attitudinal, and benchmarking studies with the support of the Research Advisory Council, other volunteers, and research partners. We shape our annual research agenda through a formal call for study requests to our members and insights gathered from our leadership. The study topics align with our key policy priorities and member needs.

Read our published research on trademark topics and consumer attitudes. These works are supported with engaging PowerPoint presentations, infographics, short video segments, and in some cases, translations.

You are welcome to cite our research to bolster your work—in fact, we encourage it!

Thanks to our supporters’ generosity, we can continue to produce top-quality research on critical and cutting-edge trademark and brand issues—and help bolster the work of professionals within their organizations. Additionally, our research continues to raise awareness of the value and importance of trademarks and brands to policymakers, the C-suite, entrepreneurs, media, and consumers.

By supporting our research efforts, you show that you are a thought leader in the trademark community.

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