Perspectives

INTA Research

Our studies contribute significantly to the intellectual property field and beyond, providing critical data that inform our members, as well as policymakers, the C-Suite, entrepreneurs, media, and consumers.

For almost a decade, we’ve produced economic impact, cost impact, attitudinal, and benchmarking studies with the support of the Research Advisory Council, other volunteers, and research partners. We shape our annual research agenda through a formal call for study requests to our members and insights gathered from our leadership. The study topics align with our key policy priorities and member needs.

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INTA Research

IP Office of the Future: Digital Transformation

Published: July 6, 2026

Developed by the IPO of the Future Think Tank, IP Office of the Future: Digital Transformation explores how IPOs can modernize these critical systems, adopt emerging technologies, and build future-ready organizations.

INTA Research

Exploring the Use of Artificial Intelligence in the Likelihood of Confusion Analysis

Published: June 29, 2026

This Report explores how AI can support likelihood of confusion analysis while preserving the critical role of human judgment. Thank you to our sponsor, Venable, for supporting this research.

INTA Research

IP Law Firms of the Future: Think Tank Report

Published: June 17, 2026

The IP Law Firms of the Future: Think Tank Report explores how emerging technologies, shifting client expectations, and global market forces are transforming the practice of intellectual property law.

INTA Research

Mapping Illicit Trade: Routes and Insights

Published: June 10, 2026

Mapping Illicit Trade: Routes and Insights provides a powerful, interactive study designed to reveal and trace the pathways of global counterfeit trade. Built in collaboration with the Anticounterfeiting Committee and brand protection software firm ApiraSol, this resource offers a clearer view of how illicit goods move through global supply chains.

INTA Research

The Women’s LeadershIP Initiative Report and Best Practices Toolkit 2026 Update

Published: March 19, 2026

This in-depth 2026 update builds on earlier research by incorporating new survey data from INTA members that reflects insights from INTA members on what is working, where progress has stalled, and what leaders need to do differently to advance women’s leadership in meaningful ways, with a focus on belonging and inclusion, leadership pathways, and work-life integration.

INTA Research

Change & Transformation: Exploring the Evolution of In-House Teams, the Impact on External Partners, and the Future Opportunities for INTA

Published: March 4, 2026

The 2025 Presidential Task Force (PTF) Report examines how the intellectual property profession is evolving in response to broader business, organizational, and market transformation.

INTA Research

The Effect of Greenwashing and Greenhushing on Brand Value

Published: April 23, 2025

Explore how greenwashing and greenhushing impact brand value and consumer trust in the latest INTA report, offering expert insights on effective ESG communication strategies.

INTA Research

EU Election Report

Published: October 2, 2024

INTA’s EU Election Report offers a detailed overview of the political shifts in the EU and their potential influence on IP policy.

INTA Research

Shattering Systemic Barriers: How to Advance Gender Diversity in the Intellectual Property Profession

Published: July 24, 2024

Our most recent report takes a closer look at how gender affects the experience of trademark practitioners in the workplace, with a focus on representation, career progression, and work-life integration.

Thank you to our sponsor Sideman & Bancroft LLP.

INTA Research

Unlocking Intellectual Property

Published: May 20, 2024

The 2023 Presidential Task Force (PTF) report, Unlocking IP, addresses the question of how to disseminate factually correct and usable information about intellectual property (IP) to the mainstream media, given its pivotal role in informing the public.

INTA Research

IP in Times of Recession: A Comprehensive Guide for IP Professionals

Published: March 4, 2024

Produced by the Recession and IP Project Team, the Report offers guidance for developing IP strategies that reflect varied approaches to navigating the challenges and opportunities presented by recessions in varied circumstances.

INTA Research

Financial Sustainability Considerations for the Intellectual Property Office of the Future Report

Published: February 21, 2024

Our latest Report from the IPO of the Future Think Tank details the proactive steps intellectual property (IP) offices can take now to achieve and maintain financial sustainability and to evolve and thrive in the future.

INTA Research

IP Judiciary of the Future—Think Tank Video Series

Published: January 30, 2024

Get boots-on-the-ground insight from key stakeholders within the IP community, including IP offices, in-house practitioners, and law firms—all looking to the future of IP. These wide-ranging conversations, recorded in 25 video segments, cover today’s most pressing IP issues and their impact on the judiciary, with a focus on technology.

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INTA Research

Intellectual Property Reporting for Brands

Published: January 25, 2024

Aligned with INTA’s 2022–2025 Strategic Plan in its directive to “Promote and Reinforce the Value of Brands,” this Presidential Task Force Report demonstrates that it is in the best interest of brand owners and their stakeholders to enhance communication internally and externally regarding the value of brands.

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INTA Research

Anticounterfeiting Benchmarking Report

Published: May 4, 2023

Designed for both in-house and outside council, the Anticounterfeiting Benchmarking Report provides deep insight into brand owners’ anticounterfeiting strategies and resourcing. Available exclusively to INTA members.

INTA Research

The IPO of the Future—Think Tank Report & Checklist

Published: November 15, 2022

The objective of this initiative is to provide a thought-provoking and holistic reflection on what an IPO might look like in the future, in particular over the next 10 to 20 years.

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Brand Restrictions Study: A View from Gen Zers and Millennials

This study explores the value that Gen Zers and millennials place on brands—including the role branded packaging plays in their lives, their perceptions of brand restriction legislation, and how such legislation would impact them.

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INTA Research

Report on the Taxation of Trademarks and Complementary Rights in Europe

Published: May 2, 2022

Don’t let the topic of tax scare you off! Read INTA’s Report on the Taxation of Trademarks and Complementary Rights in Europe to get a grasp of this important component of successful partnership with your tax professional colleagues.

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Press Releases

International Trademark Association Releases Trademark and IP Toolkit...

Published: November 18, 2022

INTA is celebrating the world’s most popular sporting event, the FIFA World Cup, with the release of its World Football Summit Trademark and IP Toolkit, a practical resource for football (soccer) organizations and brands to effectively protect and leverage their intellect...

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INTA Research

The Women’s LeadershIP Initiative Report and Best Practices...

Published: February 23, 2021

The Women's LeadershIP Initiative Report and Best Practices Toolkit is part of our ongoing work to address the under-representation of women in IP and to bridge leadership gaps for women in the field.

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INTA Research

IP Law Firms of the Future—Think Tank Report

Published: November 17, 2020

The IPLF of the Future Think Tank examines rapidly changing markets to provide guidance for member firms in preparing action plans for these wildly changing times.

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INTA Research

In-House Practice of the Future—Think Tank Report

Published: November 17, 2020

The IHP of the Future Think Tank Report examines the roles and responsibilities of in-house IP attorneys, the impact of technology on the practice, and core competencies for—and obstacles to—creating the brand legal team 10 years into the future.

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INTA Research

The IPO of the Future—Think Tank Report & Checklist

Published: November 15, 2022

The objective of this initiative is to provide a thought-provoking and holistic reflection on what an IPO might look like in the future, in particular over the next 10 to 20 years.

More

INTA News

INTA’s 2020 In-House Practitioners Benchmarking Report Looks at...

Published: January 13, 2021

The result of our extensive research on the changing roles and responsibilities of in-house brand teams is now available, offering a key resource with in-depth data and analysis at a critical time in the IP field.

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See more INTA Research

Thanks to our supporters’ generosity, we can continue to produce top-quality research on critical and cutting-edge trademark and brand issues—and help bolster the work of professionals within their organizations. Additionally, our research continues to raise awareness of the value and importance of trademarks and brands to policymakers, the C-suite, entrepreneurs, media, and consumers.

By supporting our research efforts, you show that you are a thought leader in the trademark community.

Please contact us to sponsor INTA Research. Learn more about INTA Alliance opportunities.