Brand Restrictions Study: A View from Gen Zers and Millennials
This study explores the value that Gen Zers and millennials place on brands—including the role branded packaging plays in their lives, their perceptions of brand restriction legislation, and how such legislation would impact them.
In-House Practitioners Benchmarking Report
The “In-House Practitioners Benchmarking Report” reflects our benchmarking research on the changing roles and responsibilities of in-house brand teams. Data found in this Report represents 500+ in-house practitioners from 300+ organizations.
We’ve compiled the results and developed data-packed deliverables in various formats and pricing packages to suit your needs.
Our attitudinal studies explore how our members or others feel about key issues that are important to us. In June 2021, we released our latest attitudinal study, Brand Restrictions Study: A View from Gen Zers and Millennials.
Our benchmarking studies measure and compare various metrics, including team size, type of work, and budget. In 2020, we conducted extensive in-house practitioner benchmarking research.
Our cost-related study analyzes the cost incurred by brand owners for specific actions and is conducted mainly by surveying our members. We’ve published one cost-related study so far.
Now Accepting Submissions—INTA’s 2022 Call for Study Requests