INTA Research

Anticounterfeiting Benchmarking Report

Published: May 4, 2023

Released May 2023

Designed for both in-house and outside council, the Anticounterfeiting Benchmarking Report provides deep insight into brand owners’ anticounterfeiting strategies and resourcing.

Illustrated through personal insights, as well as aggregated data, the Report is also among the first data-driven attempts to quantify the effects of the COVID-19 pandemic on counterfeiting and hones in on the impact of the pandemic.

For in-house counsel, brand managers, and other executives in brand-owning companies, the Report is an invaluable resource as they allocate resources to anticounterfeiting activities, and plan and implement their anticounterfeiting strategies.

For law firms and service providers, the Report provides deep insight into how companies are working to address counterfeiting (including allocation of resources and budgets) and working with external resources, and it unveils opportunities to refine service offerings to better suit the needs of brand-owning companies.



Please note that the Anticounterfeiting Benchmarking Report is only available to INTA members for purchase at the following price points by membership type. Learn more about membership.

Member Type Cost for Report (USD)
Associate Members $500
Corporate Members $300
Government Members $150
Academic Members $150
Non-Profit Corporate Members $150

For questions, please contact Helena Rother.

The Report would not have been possible without our sponsors:

Wanhuida IP
Wanhuida Intellectual Property (Strategic Sponsor)

Lancers Risk Consulting (Gold Sponsor)

Lex Orbis Intellectual Property Attorneys and Advocates(Silver Sponsor)

INTA thanks MMR Strategy Group for insightful data analysis and numerous consultations.