Say “no” to what’s unreal. Not only are counterfeits poorly made, they can also jeopardize consumer health and safety. And they have connections to organized crime. Through our Unreal Campaign, we inform young consumers (ages 14 to 23) about making smart purchasing choices and galvanize them to fight fakes.
Published: May 16, 2019
Our comprehensive, multi-country research study offers a better understanding of Gen Z—currently the largest group of consumers worldwide—in terms of their attitudes and relationship with brands.Read the Report
Get digestible definitions and thoughts on trademark topics and trends from our members around the world. We developed segments of our video series with consumers in mind.
The power of trademarks is all around us, and it’s constantly evolving. From the food we eat and the clothes we wear to billboard and Internet advertising, trademarked products, logos, and slogans are an essential part of our daily lives. Visit our exhibit, “The Power of Trademarks,” at the National Inventors Hall of Fame® Museum.Learn More