Resources

For Consumers

RESOURCES_FOR CONSUMERS_UNREAL CAMPAIGN

Unreal Campaign

Say “no” to what’s unreal. Not only are counterfeits poorly made, they can jeopardize the health and safety of those who make the products, those who buy them, and the environment itself. Counterfeit products also have connections to organized crime.

Through our Unreal Campaign, we inform young consumers (ages 14 to 23) about the importance of trademarks and brands, how to make smart purchasing choices, and the powerful influence they have in the fight against fakes.

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From our Brand & New Podcast: Intellectual Property for Kids!

4 reasons 4 trademarks

4 Reasons 4 Trademarks

Differentiation. Protection. Reputation. Revenue.

Learn how trademarks and related IP can protect your brand while building consumer loyalty and trust.

ACCESS THE INTERACTIVE GUIDE

VIEW THE FULL PDF

20220608-Resources-For-Consumer-museum-exhibit

The Power of Trademarks Exhibit

The power of trademarks is all around us, and it’s constantly evolving. From the food we eat and the clothes we wear to billboard and Internet advertising, trademarked products, logos, and slogans are an essential part of our daily lives. Visit our exhibit, “The Power of Trademarks,” at the National Inventors Hall of Fame® Museum in Alexandria, Virginia, USA.

After a lengthy closure due to the pandemic, the Museum reopened to the public in June 2022 and INTA’s exhibit is ongoing.

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