Communications Group
Unreal Campaign Committee
Advocacy Group
- Anticounterfeiting Committee
- Brand Restrictions Committee
- Copyright Committee
- Data Protection Committee
- Designs Committee
- Emerging Issues Committee
- Enforcement Committee
- Famous and Well-Known Marks Committee
- Geographical Indications Committee
- Harmonization of Trademark Law and Practice Committee
- Indigenous Rights Committee
- International Amicus Committee
- Internet Committee
- Legislation and Regulation Committee
- Non-Traditional Marks Committee
- Parallel Imports Committee
- Right of Publicity Committee
- Trademark Office Practices Committee
- Unfair Competition Committee
Communications Group
Resources Group
- Academic Committee
- Alternative Dispute Resolution Committee
- Brands and Innovation Committee
- Commercialization of Brands Committee
- In-House Practitioners Committee
- INTA Bulletins Committee
- Law Firm Committee
- Leadership Development Committee
- Pro Bono Committee
- Professional Development Committee
- Publications Committee
- The Trademark Reporter Committee
- Trademark Administrators Committee
- Young Practitioners Committee
Mission
The Unreal Campaign Committee advances INTA’s consumer awareness initiative designed to educate young consumers (ages 14–23) about the importance of trademarks and brands and the dangers of counterfeit products. Committee members plan and participate in presentations to students—either virtually or at schools and public events.
Committee members: Please log in to access INTAcollaborate, our committee management tool.
Leadership
COMMITTEE LEADERS
Chair
Eryck Castillo
Uhthoff, Gomez Vega & Uhthoff, S.C.
Mexico
Vice Chair
Rachna Bakhru
RNA, IP Attorney
India
Staff Liaison
Christina Mitropoulos
Highlights
Since its launch in 2012, the Campaign has reached more than 60,000 students in more than 40 jurisdictions around the world.
During the 2018-2019 Committee Term, members reached more than 14,400 students through 166 presentations in 30 countries, including first-time presentations in Ecuador, Madagascar, Malaysia, Trinidad and Tobago, Turkey, Uruguay, and Venezuela.
In 2019, we initiated the Unreal Campaign Challenge, galvanizing approximately 250 members to volunteer for the Unreal Campaign and informing more than 2,000 students.
We continue to build on a social media engagement strategy, which began in 2018 and has reached more than 3.3 million users so far through both Instagram and Facebook.
