Communications Group

Unreal Campaign Committee

Advocacy Group

Communications Group

Resources Group

Mission

The Unreal Campaign Committee advances INTA’s consumer awareness initiative designed to educate young consumers (ages 14–23) about the importance of trademarks and brands and the dangers of counterfeit products. Committee members plan and participate in presentations to students—either virtually or at schools and public events.

Committee members: Please log in to access INTAcollaborate, our committee management tool.

Leadership

COMMITTEE LEADERS

Chair

Rachna Bakhru

RNA, IP Attorneys

India

Vice Chair

Mary Kernohan

SnapDragon Monitoring Ltd

United Kingdom

Staff Liaisons

Alastair Gray

[email protected]

Grace Magid

[email protected]

Highlights

Since its launch in 2012, the Campaign has reached more than 60,000 students in more than 40 jurisdictions around the world.

During the 2018-2019 Committee Term, members reached more than 14,400 students through 166 presentations in 30 countries, including first-time presentations in Ecuador, Madagascar, Malaysia, Trinidad and Tobago, Turkey, Uruguay, and Venezuela.

In 2019, we initiated the Unreal Campaign Challenge, galvanizing approximately 250 members to volunteer for the Unreal Campaign and informing more than 2,000 students.

We continue to build on a social media engagement strategy, which began in 2018 and has reached more than 3.3 million users so far through both Instagram and Facebook.

Unreal Campaign Extends Its Global Reach to Thousands of Young Consumers

November 15, 2019

INTA’s Unreal Challenge has extended the scope of the Unreal Campaign by reaching more than 1,800 young consumers since this past May when the Association challenged its members to participate in the initiative. To date, the Unreal Campaign has educated more than 44,000 s...

Unreal Campaign Takes Off in Chile

May 1, 2019

We are collaborating with the National Trade Foundation for Education (COMEDUC), based in Santiago, Chile, to bring the Association’s Unreal Campaign to 3,000+ students at 19 high schools in six cities across the country.