In-House Practitioners Committee

Develops services and programs specifically designed for in-house IP professionals. Work includes content development, identification of speakers and moderators, development and review of course materials, and program implementation. Current offerings include: In-House Practitioners Workshop, Idea Exchanges, roundtables, sessions at Annual and Leadership Meetings, and other programming offerings. Develops proposals for member benefits specifically designed for in-house IP professionals such as resources, checklists, surveys, and potential research projects that assist in career development and demonstrating the value of IP.

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Highlights

Programming:

Implemented In-House Practitioners Workshop and Luncheon programs at the 2019 and 2018 Annual Meetings titled, respectively, “Demonstrating the Value of Your Brand Team,” and “On the Cutting Edge: What’s New, Now, and Next for In-House Practitioners”

Developed and implemented a session at the 2019 Annual Meeting titled “Holy Mackerel! Identifying and Addressing Phishing of Your Employees and Customers”

Conducted five In-House Idea Exchange teleconferences and two in-person Idea Exchanges during the 2018-19 Committee Term

Interactive Content:

Developed and recorded three snackable videos posted on the “In-House on the Go” playlist on INTA’s YouTube Channel: “How to Talk So Marketers Will Listen, and Listen So Marketers Will Talk”; “Saying No to Clients: Choosing the Right Approach”; and “Trademark Enforcement in Social Media: How to Spot and How to Stop Infringement”

Member Resources:

Developed and submitted a proposal for a benchmarking study, which is being undertaken by the Research Advisory Council in 2020

Created a practitioners’ checklist, “Tax and Trademark Planning Pointers for Trademark Practitioners” in collaboration with the Law Firm Committee