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Sessions You Won’t Want to Miss
The Annual Meeting brings together the brightest minds and most influential leaders shaping the future of IP. This year’s program includes a curated selection of standout sessions—covering emerging technologies, global legal developments, and can’t miss conversations designed to inspire, inform, and ignite new ideas. Explore these highlighted sessions to get a head start on planning your experience and ensuring you don’t miss the moments everyone will be talking about.
AI + Emerging Tech
From navigating the evolving risks and opportunities of AI to understanding how machine-driven creativity is reshaping brand strategy, these sessions dive deep into the technologies transforming the IP landscape. Hear from experts at the forefront of AI driven change as they discuss regulatory shifts, new enforcement realities, and the tools that will define the next era of brand protection.
Code & Culture: Indigenous IP Rights in the Age of Artificial Intelligence (AI)
May 2, 2026 | 10:00 am – 11:00 am
AI is transforming Indigenous intellectual property in complex ways—both as a threat and a tool. This session examines how AI can misappropriate language, art, and cultural knowledge without consent, creating legal, ethical, and reputational challenges for brands.
AI-First Legal Leadership in In-House Teams: Myth or Necessary Reality?
May 2, 2026 | 11:30 am – 12:30 pm
As AI transforms the legal landscape, in-house IP teams face a dual shift: adopting automation to streamline work while expanding into broader leadership roles. This session examines what it means to become an AI‑first legal department and how trademark professionals can scale their impact across teams of any size.
Digital Advertising Under the Microscope: AI Claims, Dark Patterns, and Global Legal Trends
May 3, 2026 | 10:00 am to 11:00 am
This session examines emerging legal challenges in digital advertising that affect trademark and branding professionals. It will cover the legal risks of AI washing—misleading claims about artificial intelligence—and the growing regulation of deceptive “dark pattern” design practices.
AI-Driven Advertising: Copyright in the New Frontier
May 5, 2026 | 1:15 pm – 2:15 pm
As companies turn to AI‑generated advertising, in-house legal teams must navigate a fast‑evolving copyright landscape. This panel will cover key legal, operational, and reputational risks—from authorship and ownership to fair use, licensing, and risk allocation.
Guardrails or Handcuffs? AI Regulation's Impact on Brand Strategy
May 5, 2026 | 2:30 pm – 3:30 pm
This session explores the rapidly shifting AI regulatory landscape and its impact on brand management. As AI reshapes content creation and customer engagement, brand‑IP professionals must navigate new legal and ethical challenges.
AI and Patents: Inventorship, Eligibility, and Beyond
May 6, 2026 | 10:30 am – 11:20 am
As AI and LLMs transform innovation, questions about naming AI as an inventor and defining patentable subject matter remain highly contested. This session will highlight what’s at stake for in‑house teams developing AI-driven solutions, while outside counsel offers strategies for navigating examiner scrutiny and securing strong protection for AI-powered inventions in a rapidly evolving global IP landscape.