You don’t need to be a patent lawyer to lead a high-performing IP team—but you do need the right mindset and skills. This session is designed for brand leaders, general counsel, and business executives who oversee IP functions without a technical background. Topics include building cross-functional trust, translating legal complexity into business value, managing patent counsel relationships, and fostering innovation readiness. Panelists will share real-world strategies for leading with confidence, asking the right questions, and aligning IP with enterprise goals. Registrants will leave empowered to lead IP teams with clarity, agility, and strategic impact.