Mergers, acquisitions, and spin-offs present both challenges and opportunities for in-house IP teams. This session will explore how different transaction types - mergers, acquisitions, divestitures, spin-offs, carve-outs, and joint ventures - impact IP portfolios, brand strategy, and internal governance. Participants will learn how to manage due diligence, protect intangible assets, and collaborate across legal, PR, and marketing functions to ensure strategic alignment and reputational continuity. Ethical considerations around privilege and representation during spin-offs will also be addressed.