Presented in collaboration with 2026 Annual Meeting Ambassador Firm, Abion.

Dupe culture has evolved into a mainstream consumer trend in recent years, fueled by social media and shifting generational attitudes toward value and authenticity. This panel will explore the implications for brand owners: from reputation and legal challenges to strategic opportunities, examining the evolving legal landscape as well as considering practical approaches for tackling copycats - and considering whether enforcement, innovation, or engagement offers the best route for safeguarding brand equity.