This session explores how leading brands are strengthening brand protection by pairing strategic IP portfolio development with coordinated, data‑driven enforcement. The session highlights how brand owners, outside counsel, and service providers collaborate to create effective protection ecosystems that address today’s complex threat landscape. Panelists will share real‑world insights on identifying and protecting high‑value IP assets, coordinating multi‑stakeholder enforcement efforts, leveraging technology to anticipate risks, and measuring success across protection programs. Attendees will gain practical guidance on building the right team, aligning strategy and execution, and achieving measurable impact in modern brand defense.