Presented in collaboration with the World Association of Investment Promotion Agencies (WAIPA)

As global investment flows shift toward friend-shoring, near-shoring, and digital FDI, strong IP ecosystems are emerging as critical infrastructure for attracting high-value investment. This session brings together IP experts, investment strategists, and business leaders to explore how robust IP frameworks are becoming competitive differentiators, especially in digital and high-growth sectors. Learn how governments and investment promotion agencies are leveraging IP to position their jurisdictions as innovation hubs, and why proximity alone isn't enough without strong IP enforcement. Discover how IP practitioners can guide clients on cross-border investments and how IP offices are collaborating to elevate destination branding and investor appeal.