Join the heads of the Danish, Polish, Slovenian, and Spanish IP offices for a fireside chat where they will discuss how European offices are building trusted, modern IP systems through smarter digital services, stronger cooperation, and practical support for innovators and brand owners. The conversation will draw on recent public priorities including service quality and digital transformation, a sustainable people-focused approach, efforts to treat IP as a growth and financing asset, and strengthening anti-counterfeiting enforcement in the digital era, including the use of new tools such as AI. Attendees will leave with actionable insights on what’s changing and why.