Presented by the 2026-2027 Anticounterfeiting Committee

INTA thanks the Anticounterfeiting Group for fielding a speaker and collaborating on this session.

By themselves, traditional legal enforcement tools aren't enough in today's fight against counterfeiting. This session explores creative, powerful, and often underutilized complementary strategies that brand owners and enforcement professionals use to disrupt illicit trade. Learn how new technologies, anti-fraud tactics, digital disruption, complementary legal claims, alternative enforcement paths, and informal collaboration with intermediaries and law enforcement can accelerate outcomes. Hear panelists discuss how creative engagement with internal and channel partners, influencers, and consumers build resilience where legal tools fall short. Ideal for brand protection professionals, in-house counsel, and anyone seeking cross-disciplinary approaches to anticounterfeiting.