From the timeless melodies of Barry Manilow to the mythic realms of The Lord of the Rings and the heroic legacies of DC's Batman and Wonder Woman, entertainment franchises are more than cultural icons - they are strategically scaled intellectual property empires. This keynote panel features legal and business leaders behind iconic brands, exploring how legal strategy, licensing, and storytelling converge to drive brand equity. The session highlights how business leaders safeguard creative assets, manage rights, and enable global expansion - ensuring beloved stories thrive across platforms and generations.