In-house IP professionals often face the challenge of being seen as technical experts rather than strategic partners. This session explores how to shift that perception and win a seat at the decision-making table. We'll discuss proven strategies for stakeholder engagement, visibility, and influence - drawing from real-world experiences across legal, regulatory, and commercial settings. Participants will gain practical tools to elevate their role, communicate value, and align IP with business priorities. The conversation will be interactive, encouraging attendees to share challenges and successes in positioning IP as a driver of innovation and growth.