Presented by the 2026-2027 In-House Practitioners Committee

This year, the In-House Practitioners Workshop centers on resilience as a defining capability for brands and IP organizations navigating sustained uncertainty. Through panels, we will explore how brands respond to unexpected disruption, including geopolitical uncertainty and rapidly evolving technologies. Equally important participants will learn how to build adaptable, flexible, and resilient IP teams equipped to perform under continuous change.

Session 1: Brand and IP Resilience When the Rules Change: Navigating Trust, Risk, and Geopolitical Disruption

Session 2: Resilient by Design: Managing AI Innovation Throughout Europe

Keynote: Leading with Resilience: Building IP Teams That Adapt and Endure

This Workshop is exclusively for in-house practitioners at no additional cost. Pre-registration is required.

To ensure a diverse representation of organizations at this workshop, we kindly ask that each company limit itself to two registrants. This will allow us to accommodate a wider range of perspectives and foster meaningful discussions among participants from various organizations.