Resources
The Trademark Reporter
Current Issue
This issue of The Trademark Reporter (TMR) is dedicated to Miles J. Alexander, past TMR Editor-in-Chief and author. The issue offers readers an In Memoriam note from Daniel Bereskin, Mr. Alexander’s friend and colleague; a republication of Mr. Alexander’s and Mr. Bereskin’s article on the TMR’s history; a reprint of a leading scholar’s article on Edward S. Rogers, progenitor of the Lanham Act; a commentary by a well-known survey expert on using aided awareness to assess fame for dilution claims; a review of a book on the intersection of marketing and the law; and a review of a book on licensing.
While trademark law may not deliberately treat minorities worse than consumers generally, it is argued that protecting minority interests requires us to go beyond treating everyone the same, with a view to eliminating inequalities that might otherwise occur from different starting points and pursuing goals of equality and a wider understanding of nondiscrimination.
Ilanah Fhima, University College London, United Kingdom Multiculturalism, Minority Language Rights, and Trademark Law: Protecting the Less-than-Average Consumer, 115 Trademark Rep. 601 (2025)
Editor's Note
Pamela Chestek
Pamela Chestek, Editor-in-Chief of The Trademark Reporter (TMR) introduces this issue, which is dedicated to Miles J. Alexander (1931–2025), past TMR Editor-in-Chief and author.
In Memoriam: Miles J. Alexander (1931–2025)
Daniel Bereskin, C.M., K.C.
Daniel Bereskin memorializes his friend and colleague Miles J. Alexander, past Editor-in-Chief of The Trademark Reporter and author.
History of The Trademark Reporter®
Miles J. Alexander and Daniel R. Bereskin
In honor of Miles J. Alexander, past Editor-in-Chief of The Trademark Reporter and author, the TMR proudly republishes this article on the TMR’s history by Mr. Alexander and Daniel Bereskin, author of the In Memoriam note published in this issue.
Edward S. Rogers, the Lanham Act, and the Common Law
Jessica Litman
In this in-depth article, a leading scholar details how Edward S. Rogers authored legislation that led to the Lanham Act of 1946.
Commentary: Why Aided Awareness Is the Proper Primary Method for Assessing Fame for Dilution Claims
Hal Poret
In this incisive commentary, a well-known survey expert posits that the Trademark Trial and Appeal Board (and courts) should always consider and weigh properly designed and conducted aided awareness surveys when assessing fame for dilution claims.
Book Review: The Cambridge Handbook of Marketing and the Law. Jacob E. Gersen and Joel H. Steckel, eds.
Leigha R. Santoro
The review of this book on the intersection of marketing and the law finds it of value to professionals in both disciplines.
Book Review: The Language of Licen$ing: The Licensing Industry’s Definitive Reference Guide. Gregory J. Battersby and Danny Simon
Kathleen E. Brennan
The reviewer of this book on licensing finds it provides readers with insights and tools.