Below are presentations that cover many basic trademark topics. These presentations may assist you in educating clients, colleagues and other internal departments. You will need Microsoft PowerPoint software to view them. Any suggestions for new topics may be submitted to the
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To view: Click on the link and a new browser window will open with the presentation. Many presentations include notes that accompany the slides. To view the slides with the notes, you will need to print the presentation and choose "Notes Pages" under "Print what:" in the print dialogue box.
To save: Right click over the link, and chose "Save Target As." Use this method to print the slides with all accompanying notes by choosing "Notes Pages" under "Print what:" in the print dialogue box.
Madrid Protocol
This presentation outlines the benefits and risks, as well as some basic strategies, when filing under the Madrid Protocol. View Presentation
Global Protection and Enforcement of Trademarks
This presentation discusses the steps companies should take in developing a global trademark registration program, with respect to selection, registration and protection of marks. The purpose of the presentation is to help companies develop a coordinated and strategic approach to their trademark portfolio and become aware of the various mechanisms that can be utilized to aggressively protect their portfolio once created. View Presentation
Understanding Trademarks
These presentations serve as "Trademark 101" primers. They discuss trademark selection, registration and enforcement.
Understanding Trademarks: United States Perspective View Presentation
Understanding Trademarks: International Perspective View Presentation
Proper Use
This presentation sets forth the classic do's and don'ts of trademark use and provides illustrative examples of how to use marks properly to ensure that rights are maintained. View Presentation
Funeral for a Brand: How Trademarks Become Generic
This presentation explains how and why existing trademarks can lose their significance as a brand name. View Presentation
Top Ten Reasons Why You Should Care About Trademarks
This presentation highlights the importance of protecting trademark rights like any other valuable business asset. View Presentation
United States Trademark Registrations: Principal Register vs. Supplemental Register
This presentation is designed to address the similarities and differences between the Principal Register and the Supplemental Register and the implications of those similarities and differences on the value and protection of trademarks. View Presentation
Thank you to the members of the Information Resources Committee for their hard work and dedication in making these presentations available to the INTA membership.
