Daily Program

Welcome and Opening Remarks

• Tiki Dare, Vice President and Associate General Counsel, Oracle Corporation (USA), 2021 INTA President

Program Co-Chairs:

• Megan Bannigan, Partner, Debevoise & Plimpton LLP (USA)
• Adraea Brown, Assistant General Counsel – Trademarks, H-D U.S.A., LLC (USA)

Speed Networking

Speed networking is a great way to expand your network and develop new business relationships. Get to know colleagues from around the world with fun questions to “break the ice” and the great conversations that follow. When the time is up, you won’t believe how many connections you have made before the program has even started.

Session 1—Brands in the Real World: Navigating Politics, Activism, and Criticism

Many consumers expect brands to reflect their values; but are brands jumping in before they look? Listen in as thought leaders provide insights into strategies on dealing with volatile or sensitive issues and how brands can understand their history while making decisions that enable their brand to move forward. We’ll explore case studies related to BEN’S ORIGINAL, PATAGONIA and MSCHF’s SATAN SHOES.

Moderator & Speaker: Megan Bannigan, Partner, Debevoise & Plimpton LLP (USA)

Speakers:

• Robert Tadlock, Director of Brand Protection and IP Counsel, Patagonia, Inc. (USA)
• Andrew Tsai, Associate General Counsel – Marketing Properties, Mars, Incorporated (USA)

Session 2—Cancel Culture: Now You See Me, Now You Don’t

Featuring Capsule Keynote Interview with Professor Loretta Ross on “Challenging the Call-Out Culture”

Join Professor Loretta  Ross as she helps us understand the dangers of the cancel culture and how we can flip the switch and start inviting people into important conversations, so we grow together.

Immediately following, a panel of legal experts will identify the issues, watchouts, and actions that brands must be prepared to take to avoid being cancelled.

Moderator: Adraea Brown, Assistant General Counsel – Trademarks, H-D U.S.A., LLC (USA)

Capsule Keynote Speaker: Loretta J. Ross, Associate Professor, Smith College (USA)

Speakers:

• Lauren Dienes-Middlen, Senior Vice President, Assistant General Counsel – Intellectual Property, World Wrestling Entertainment, Inc. (USA)
• Joel Feldman, Shareholder, Greenberg Traurig, LLP (USA)

Workshop—The Adventure Begins…

There’s no one size fits all approach to the law—a legal professional’s response almost always begins with “it depends.”

In this workshop, registrants will be split into teams and be asked to provide legal advice and policy recommendations to a hypothetical brand/client. Don’t miss the day’s previous sessions, as they’ll provide helpful insights to the questions posed.

Facilitated by Jason Champion, Partner, Knobbe, Martens, Olson & Bear, LLP (USA).

Session 3—The Resilience Check Up: Agility, Resilience, and Perseverance in Practice

“Agility,” “flexibility,” pivoting,” “adapting”—are these the buzz words of the day or the core tenets of any business model?

A panel of legal experts will provide a roadmap to how to set yourself up for success regardless of the challenges faced—whether a global pandemic, political instability, economic downturn, or….

Is your legal team prepared?

Moderator: Urko Ochoa, Partner, Miniño (Dominican Republic)

Speakers:

• Angela Clist, Partner, Allen & Overy (United Kingdom)
• Emily Judge, Director and Assistant General Counsel for Global and North American Hair Care Brands, The Procter & Gamble Company (USA)
• Sharon Sorkin, Chief Trademark Counsel, Ford Motor Company (USA)

Reception

Grab a drink and enjoy the social elements of our virtual Reception!

Hear from the workshop judges as they provide some fun highlights from the workshop submissions and recognize the “winners” in key categories.

And of course, take the opportunity to network, relax, and unwind with new and old friends.

Welcome Back

• Etienne Sanz de Acedo, CEO, International Trademark Association (USA)

Program Co-Chairs:

• Megan Bannigan, Partner, Debevoise & Plimpton LLP (USA)
• Adraea Brown, Assistant General Counsel – Trademarks, H-D U.S.A., Inc. (USA)

Session 4—Brand Restrictions: A View from Gen Zers and Millennials

Listen in as we hear about the results of INTA’s Brand Restrictions Study and discover the perceptions and misperceptions that brand restrictions engender in consumers, how they impact consumer trust and loyalty, and the negative economic impact of such restrictions.

• Interviewer: Etienne Sanz de Acedo, CEO, International Trademark Association (USA)
• Interviewee: Sergio Barragan, Sr. Legal Director, Trademark Counsel, Latin America, PepsiCo, Inc. (Mexico)

Feed Your Mind

Grab your coffee, tea, or something to eat, and hear how our 2021 Brand Resilience Project Team members remain resilient during challenging times. Then, join fellow attendees to share daily habits or practices that help you stay focused and motivated.

Session 5—Going Virtual: The Cost of Convenience

This session will cover key business, legal, and regulatory issues that brand legal professionals need to understand so that they can support the marketing and sale of their company’s products and services in a virtual world.

Walk away with best practices, strategies, and practical tips in this evolving virtual and direct-to-consumer landscape to ensure your clients have the information they need to make the best decisions for their business.

Moderator: Rob Doerfler, Senior Counsel, Marketing Properties – Petcare, Mars, Incorporated (USA)

Speakers:

• Tony Dent, Assistant General Counsel – Global Sales and Marketing, Harley-Davidson Motor Company (USA)
• Melissa Schoffer Farber, General Counsel, BroadwayHD (USA)

Session 6—New Digital Assets: A Flash in the Pan or a Long-Term Asset?

In this session, leading experts will explain what non-fungible tokens (NFTs) are and how they are creating new markets for artists, brands, and investors, and will address various legal issues including the intersection of these digital assets and intellectual property.

Moderator: Maria Baratta, Partner, Kilpatrick Townsend & Stockton LLP (USA)

Speakers:

• Jason Champion, Partner, Knobbe, Martens, Olson & Bear, LLP (USA)
• Dr. Nettrice Gaskins, Resident in the Autodesk Technology Centers Outsight Network and Assistant Director of the Lesley STEAM Learning Center, Lesley University (USA)
• Matthew Holt, Senior Vice President, Consumer Products and Retail Partnerships, NBA Properties, Inc. (USA)
• Arif Khan, CEO & Co-Founder, Alethea AI (USA)

Did You Catch That? Team Trivia Competition

Have you been paying attention? This interactive game show-style session will put your knowledge of the Conference’s panel discussions to the test. Work in small groups with other attendees to answer questions and test how much you’ve learned.

Facilitated by Emily Judge, Director and Assistant General Counsel for Global and North American Hair Care Brands, The Procter & Gamble Company (USA)

Session 7—Diversity, Equity & Inclusion: Getting it Right

Listen in as panelists share their real-world journeys to creating and executing an effective diversity, equity & inclusion strategy—missteps, side steps, successes, and all! Walk away with inspiration, best practice tips, and watchouts to help you bridge the distance from where you are to where you want to be!

Moderator: Deirdre Davis, Trademark Counsel, American Express (USA)

Speakers:

• Walter K. Frye, Vice President, Global Brand Engagement & Design, American Express (USA)
• Duane L. Hughes, Managing Director, Inclusion and Client Relationships, Orrick Herrington & Sutcliffe LLP (USA)
• Stephen C. Lee, Chief Intellectual Property Counsel, Target Corporation (USA)

Conference Wrap Up