2018 Trademark Administrators & Practitioners (TMAP) Meeting

Registration and Information Desk Open
Stop by to pick up your meeting badge and bag.

Team-Building and Networking Event (Optional) – Registration for this event closes on Friday, September 7.
Second Harvest Food Bank of Central Florida
(Advance registration is required.)

Second Harvest Food Bank of Central Florida is a private, nonprofit organization that collects, stores, and distributes donated food to more than 550 feeding partners in six Central Florida counties: Brevard, Lake, Orange, Osceola, Seminole, and Volusia.

Register to become a volunteer and sort and bag produce at the food bank. Through these efforts over 20,000 pounds of produce will be distributed to the Central Florida community. Thousands of families and individuals will benefit from receiving this food through the food bank’s network of feeding partners.

Transportation will be provided. Volunteers should wear comfortable clothes and closed-toe shoes.

Fee: $50 (nonrefundable)

Welcome Reception in the Exhibition Hall
Join us as we welcome fellow TMAP Meeting attendees, colleagues, and exhibitors!

Dine-Around Event (Optional) – Sign-up for this event closes on Wednesday, September 5.
Casual group dinners of 10 people at various restaurants in and around the Pointe Orlando area. Participants will pay for their own dinner.

Thank you to the TMAP attendees who have volunteered to serve as dinner captains for this event.

“We Run the World” (Optional)
(Advance registration is required.)

Start your TMAP Meeting with some adrenaline! Join us for a morning workout with a local-area fitness pro. No experience needed; wear comfortable clothes.

Fee: $10 (nonrefundable)

Registration and Information Desk Open
Stop by to pick up your meeting badge and bag.

Exhibition Hall Open
Stop by and meet the exhibitors. Explore the products and tools available to help you improve your team’s performance.

Breakfast in the Exhibition Hall

Welcome Remarks and Overview for the Day

INTA CEO’s Address:
Etienne Sanz de Acedo, International Trademark Association (United States)

TMAP Meeting Co-chairs:
Marion Woods, Eversheds Sutherland (United States)
Amber Sterling, Association of American Medical Colleges (United States)

Session 1: Trademark Trivia

Laying the foundation with trademark keywords, definitions, and principles in an informal, fun, and interactive session.

Speakers:
Lindie Serrurier, Adams & Adams (South Africa)
Amber Sterling, Association of American Medical Colleges (United States)
Marion Woods, Eversheds Sutherland (United States)

Session 2: Searching and Opinions—Who? What? When? Where? Why? And, Most Important, How?

A practical discussion of how to approach trademark clearance from a variety of TMAs’ perspectives and how to better communicate the results. How do you translate “it depends” into actionable trademark search results for your clients and business partners? How do you determine the jurisdictions/countries to search? What differences are there when searching different jurisdictions/countries? When is a knockout search enough, and when do you need a full search? What are the meaningful levels of search between a knockout and a full search? Learn best practices for conducting a search and tips for reviewing full searches.

Moderator:
Mary Forbes, Corsearch (United States)

Speakers:
Karissa Blyth, Eversheds Sutherland (United States)
Nicole Meyer, Dickinson Wright PLLC (United States
Paula Wright, AstraZeneca (United States)

Networking Break in the Exhibition Hall

Session 3: Collateral Damage: Clearing Collateral

Follow the practical business processes of reviewing brand collateral and trade dress from start to finish, including: what shapes brand collateral takes, whom to work with internally, what additional IP notices are needed, claims and liabilities consideration, manufacturing/importer information, country/region-specific requirements, and trademark use.

Speakers:
Imogen Fowler, Hogan Lovells S.L. y Cia. (Spain)
Marcelo Goyanes, Murta Goyanes Advogados (Brazil)
Joyce Skiff, Velcro (United States)

Lunch

Lunch with fellow meeting attendees and colleagues, or participate in Luncheon Table Topics. During lunch, there will be 20 tables reserved for Luncheon Table Topics. No pre-registration is needed. Instead, the tables will be filled on a first-come basis. Please look for the tables with the topics of your choice.

Table Topics Offered:

• Managing a Global Portfolio
• Working with Foreign Counsel
• Working with Clients
• Indigenous Rights
• Social Media

Thank you to the TMAP attendees who have volunteered to serve as table topic moderators.

Session 4: The Nuts and Bolts of Trademark Prosecution in the United States and Asia-Pacific

Learn the best practices and how to avoid common pitfalls in trademark prosecution. This session will focus on the United States and the Asia-Pacific region—namely, Singapore, Malaysia, Thailand, Indonesia, Vietnam, and the Philippines. We will discuss due diligence in selecting a mark (beyond searching), selecting and preparing a proper identification of the good or service, communications with outside counsel, docketing, post-registration responsibilities, portfolio management, and foreign filing tips.

Moderator:
Joseph Chu, JCIP Intellectual Property Law (United States)

Speakers:
Deidre Richardson, Chico’s FAS, Inc. (United States)
May Tan, Yusarn Audrey (Singapore)

Session 5: Europe in Focus. It’s Not Just About Brexit

What are the General Data Protection Regulation (GDPR), the Data Protection Directive, and the Directive on Trade Secrets? We will discuss the latest European Union data protection initiatives and how they impact intellectual property protection and enforcement, including domain name WHOIS lookup.

We will also provide an update on Brexit. Once final, it may affect more than 200,000 new trademark and design applications annually. Learn what you need to know and consider to ready your brand. In addition, learn what IP rights holders need to consider for distribution of goods within a fragmented Europe.

Moderator:
Ian Collier, Stobbs IP (United Kingdom)

Speakers:
Peter Bolger, LK Shields (Ireland)
Kate O’Rourke, Charles Russell Speechlys LLP (United Kingdom)

Networking Break in the Exhibition Hall

Session 6: Africa and Madrid Mayhem! And Other Secrets of the Continent

Explore the effectiveness of the International Registration (IR) system in Africa. We will provide practical examples and endeavor to answer the often-asked question, Are IRs enforceable in Africa?

Take a safari through the state of the registers and registries, regional systems (OAPI and ARIPO), and issues surrounding automation and infrastructure. Learn the most efficient avenues to secure intellectual property protection on the Continent, which is home to more than 1 billion people.

Moderator:
Lindie Serrurier, Adams & Adams (South Africa)

Speakers:
Ali Hijazi, Abu-Ghazaleh Intellectual Property (AGIP) (Amman)
Lindie Serrurier, Adams & Adams (South Africa)

Session 7: Trademarks Meet Marketing Meet Advertising and Find Data Privacy Lurking Behind the Door

Learn how to spot and handle advertising law and data privacy concerns lurking in marketing initiatives. Speakers will discuss situations such as when personal information is collected for one reason and used for another, the use of testimonials, and comparative advertising, as well as other marketing methods and accompanying regulations and laws. Regulatory actions, private litigation, negative PR, and loss of consumer trust are just some of the repercussions if things go sideways.

Moderator:
Jessica Sganga, Knobbe Martens (United States)

Speakers:
Jennifer Morris, Burlington Stores, Inc. (United States)
Susan Natland, Knobbe Martens (United States)

Day’s Review and Preview of Next Day

TMAP Meeting Co-chairs:
Marion Woods, Eversheds Sutherland (United States)
Amber Sterling, Association of American Medical Colleges (United States)

INTA Member Resources Focus Group
By invitation only

Registration and Information Desk Open

Exhibition Hall Open

Breakfast in the Exhibition Hall

Welcome Back and Day’s Overview

TMAP Meeting Co-chairs:
Marion Woods, Eversheds Sutherland (United States)
Amber Sterling, Association of American Medical Colleges (United States)

Thank you Julie Murphy, Eversheds Sutherland (United States), for writing The Mentoring Hotline.

Session 8: YOU. Tales from Around the World About Professional Development

Hear from a number of professionals at various stages in their careers about how they made their “Big Ask” to get what they needed and wanted out of their career and overall professional work life. Panelists will discuss how they developed their record (or, shall we say, “business plan”) to achieve success by getting the response they wanted from their “Big Ask.”

Moderator:
Emily Quackenbush, Perkins Coie (United States)

Speakers:
Ian Collier, Stobbs IP (United Kingdom)
Emily Quackenbush, Perkins Coie (United States)
Lindie Serrurier, Adams & Adams (South Africa)
Amber Sterling, Association of American Medical Colleges (United States)
Isabel Zuniga, Fender Musical Instruments (United States)

Networking Break in the Exhibition Hall

Session 9: Know Where to Draw the Line! The Ethics of Trademark Investigations

Trademark professionals and attorneys do not have unconditional authority when investigating infringement and developing evidence for enforcement actions. This session will focus on how to investigate potential trademark infringement ethically, including the complexities of deciding when and whether to hire an outside investigator and the proper handling of investigations. We will also discuss select challenges to the ethics of investigations and practical guidance on investigations, including pretext investigations.

Moderator:
Susan Natland, Knobbe Martens (United States)

Speakers:
Ross Bulla, The Treadstone Group, Inc. (United States)
Neil Vohra, 21st Century Fox (United States)

Session 10: Supersize Your IP Rights: Copyrights and Designs

Expand your trademark and related rights practice. Learn about copyrights and designs and how to provide your clients with the broadest brand protection.

Moderator:
Ana Allevato, Di Blasi Parente & Associados (Brazil)

Speakers:
Joseph Conklin, Coty Inc. (United States)
Barry Fong, Osler, Hoskin & Harcourt LLP (Canada)
Courtney Laginess, Mars, Inc. (United States)

Lunch

Lunch with fellow meeting attendees and colleagues, or participate in Luncheon Table Topics. During lunch, there will be 20 tables reserved for Luncheon Table Topics. No pre-registration is needed. Instead, the tables will be filled on a first-come basis. Please look for the tables with the topics of your choice.

Table Topics Offered:

• Managing a Global Portfolio
• Working with Foreign Counsel
• Working with Clients
• Personality Matters & Professional Development
• WHOIS Investigating Registrants

Thank you to the TMAP attendees who have volunteered to serve as table topic moderators.

Session 11A: Cute Bag! Is It REAL?

Genuine consumer product brands are threatened every day and everywhere. Join us for an interactive session of anticounterfeiting training on how to identify the counterfeiters and keep our loved brands safe.

Moderator:
Emily Quackenbush, Perkins Coie (United States)

Speakers:
Karen Whittenburg, Crocs, Inc. (United States)
Kara Zioba, Hershey Chocolate & Confectionery Corporation (United States)
Isabel Zuniga, Fender Musical Instruments (United States)

Session 11B: Unreal Campaign

Learn about INTA’s well-respected public awareness initiative designed to educate teenagers worldwide about the importance of trademarks, intellectual property, and the dangers of counterfeit products. Get all the details from the Chair of the Unreal Campaign Committee herself and see how YOU can get involved in this successful campaign, which has reached more than 10,000 students since its launch in 2012.

Speaker:
Daniela Rojas, Hilborne Hawkin (United States)

Networking Break in Exhibition Hall

Session 12: The Brand That Won’t Disappear: Amicable Divorce, Peaceful Death, and Other Losses

Some brands live forever. Some brands morph over time. Some brands fight to avoid genericide. Some brands disappear. Maintain your trademark portfolio based on the needs of your individual brands.

Moderator:
Joyce Skiff, Velcro (United States)

Speakers:
Michael Bradley, Bean, Kinney & Korman, P.C. (United States)
Daniel Rogna, Partridge Partners P.C. (United States)
Margaret Williams Walker, Xerox (United States)

Session 13: You Want It? INTA’s Got It! A Quick Guide Through INTA’s Resources

Checklists, Searchable Practice Guides, Fact Sheets, Presentations, and so much more. Join us for a fast-paced and fun review of all the good stuff that’s available on INTA’s website. There will be prizes!

Host:
Pearl Hu, Eversheds Sutherland (United States)

Contestants:
Mark Kudlacik, CheckMark Network (United States)
Abigail Lenz Pierce, Neal & McDevitt, LLC (United States)
Azhar Sadique, Keltie (United Kingdom)
Kevin Wong, Ella Cheong LLC (Singapore)

Meeting Wrap-Up

TMAP Meeting Co-chairs:
Marion Woods, Eversheds Sutherland (United States)
Amber Sterling, Association of American Medical Colleges (United States)

Farewell Reception in the Exhibition Hall