Record Registration at INTA’s 140th Annual Meeting

INTA’s Annual Meeting, taking place in Seattle, Washington, through May 23, has drawn a record crowd. With additional on-site registrations, there were 10,970 registrants, several hundred more than last year’s event. They hail from 150 countries to participate in educational sessions and networking opportunities. At the Opening Ceremonies on May 20, in her presentation, INTA President Tish Berard discussed brands as drivers for change—and urged brand professionals to embrace opportunities to change with the times as well.