Copyright - International Trademark Association

What Is The Impact of Copyright Law on Brands?

In light of the evolving ways in which brands are used in today’s real and virtual marketplaces, as well as the impact of new digital media, brand owners must devise new strategies to protect and enforce trademark rights effectively. Given copyright law’s wide applicability and dynamic nature, brand owners should appreciate the nuances of the law across various jurisdictions and the possibilities it may offer in protecting their trademarks and products.

Our Position

We look at copyright law in terms of its impact on trademark rights, but we also are beginning to develop a framework of positions on such issues as fair use in copyright law, criminal enforcement of copyrights, copyright protection for logos, and a low bar to copyright protection.

If you want to learn more about Copyright Law, contact Member Operations.