INTA Launches Know Before You Go Report Series to Support International Expansion of Chinese Brands

In November, INTA unveiled its Know Before You Go report series during a delegation to China. The initiative aims to equip Chinese brand owners with the essential knowledge and actionable strategies needed to navigate the complexities of the international market.

Drafted in Mandarin specifically for Chinese brand owners, the inaugural installment in this series consists of 14 jurisdiction-specific guides. They explain how to do business and protect intellectual property (IP) abroad, covering the main areas of IP prosecution, enforcement, and protection strategies. These guides are tailored to the most relevant areas of concern for Chinese brand owners abroad, such as: temporary restraining orders related to the United States; customs seizures related to the EU; and varying degrees of prosecution and enforcement status quo related to Southeast Asia.

 The following jurisdictions are covered:

The Know Before You Go Project Team includes the following contributors (based on jurisdiction):

ASEAN

• Hatty Cui, Rouse (Beijing, China)
• Wei He, Wanhuida Intellectual Property (Beijing, China)
• Nathan Yang, NTD Patent & Trademark Agency Ltd. (Beijing, China)

France and Germany

• Yan Zhang, Beijing Lifang & Partners Law Firm (Beijing, China)
• Ling Zhao, CCPIT Patent and Trademark Law Office (Beijing, China)
• Ray Zhao, Unitalen Attorneys at Law (Beijing, China)

Japan and South Korea

• Charles Feng, Tahota (Beijing) Law Firm (Beijing, China)
• Vic Wang, Chofn Intellectual Property (Beijing, China)
• Xu Zhang, HFL (Shanghai, China)

United States

• Xianjie Ding, King & Wood Mallesons LLP (Shanghai, China)
• Helen Xia, Hogan Lovells International LLP (Beijing, China)
• Steve Zhao, GEN Law Firm (Beijing, China)

The Know Before You Go report series is available to INTA members via the INTA website.

Although every effort has been made to verify the accuracy of this article, readers are urged to check independently on matters of specific concern or interest.

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