SAUDI ARABIA: New IP Guide Highlights Trademark Protection for Fashion Designers

Saudi Arabia’s Fashion Commission, in partnership with the Saudi Authority for Intellectual Property (SAIP), has launched a new Intellectual Property and Designers’ Rights Protection Guide designed to strengthen the protection of creative assets in the Kingdom’s expanding fashion sector.

The guide provides practical insights into how designers and brand owners can safeguard the distinctive elements that define their products in the marketplace, including logos, names, and trade dress. It aims to foster a deeper understanding of trademarks as essential tools for brand identity, consumer trust, and long-term commercial value.

In addition to trademarks, the guide also outlines protections available under patents, industrial designs, and copyright, making it a comprehensive resource for rights holders operating within the fashion industry. However, the clear focus on trademark use and enforcement is especially relevant given the sector’s rapid growth and increasing international exposure.

This initiative forms part of Saudi Arabia’s broader efforts to build a more IP-conscious creative economy, in line with the Kingdom’s Vision 2030 agenda. It also aligns with recent reforms intended to enhance trademark registration and enforcement mechanisms, reflecting the government’s commitment to creating a business environment where brands can thrive.

Designers and entrepreneurs can access the guide through the Fashion Commission’s official website. In parallel, SAIP continues to offer digital channels for reporting trademark infringements, streamlining enforcement for local and international rights holders.

By addressing key aspects of brand protection and promoting awareness of trademark rights, this initiative marks a significant step toward supporting innovation, originality, and commercial growth in Saudi Arabia’s fashion industry.

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