Meetings

2026 Trademark Administrators and Practitioners (TMAP) Meeting

September 27, 2026 - September 29, 2026

Inner Harbor | Baltimore, Maryland, USA

Organizations Registered

Connect, Learn, and Lead at TMAP 2026 in Baltimore

The 2026 Trademark Administrators & Practitioners (TMAP) Meeting is almost here, and this is the moment to secure your place. In just a few weeks, trademark administrators, paralegals, IP operations professionals, brand owners, government representatives, and experienced practitioners will come together for two days of practical education, peer exchange, and high-value professional connection. With spaces limited and interest continuing to build, TMAP is shaping up to be the can’t-miss gathering for professionals who want to return to their teams with fresh ideas, stronger networks, and practical takeaways that immediately support day-to-day work and long-term organizational goals.

This year’s program is packed with timely, relevant content on the issues TMAs and trademark practitioners are navigating right now, including AI adoption, portfolio health, dupes and lookalikes, transactions, customs recordals, prosecution trends, broader IP protection strategies, and the evolving role of TMAs within their organizations. Attendees will hear from keynote speakers offering timely perspectives on leadership, brand building, and the future of the profession, while also engaging with new content designed to move beyond theory and deliver actionable frameworks, workflow insights, and real-world guidance they can share with colleagues and apply immediately.

From energizing keynotes and hot-topic sessions to Lunch and Learn Circles, networking receptions, exhibitor connections, and the new Interactive Case Study, TMAP offers the kind of practical learning and peer insight that is difficult to replicate anywhere else. It is not too late to join us, but availability is limited—and professionals who attend will be positioned to bring clear, immediate value back to their organizations. For TMAs and trademark practitioners looking to sharpen their skills, expand their perspective, and strengthen the business case for their work, TMAP is an opportunity worth making room for now.

Sign up now for Lunch & Learn Circles—free with TMAP registration!

Building Momentum for Baltimore | TMAP 2026 is already gaining strong traction, with more than 400 registrations as of August.

Who’s Attending | Registrants span key jurisdictions, led by the United States, United Kingdom, Mexico, Canada, and Brazil, representing a community grounded in those actively managing trademark portfolios.

Strong Corporate Participation | More than a quarter of all Early Bird registrants are Corporate Members and representatives, trending above the average from previous years.

High Demand for Onsite Experiences | Interest in networking is already evident; Business Development excursions are selling out quickly, and registrants are encouraged to sign up soon.

Expanded Exhibition Experience |The 2026 TMAP Meeting currently includes exhibitors from jurisdictions globally, including the United States, Belgium, Cayman Islands, China, Netherlands and the United Arab Emirates.

New for 2026: Interactive Case Study | This year’s program will debut an Interactive Case Study, offering a hands-on learning experience that allows participants to work through real-world trademark challenges and apply insights in a collaborative setting.

Pricing

All prices listed reflect United States Dollars (USD)

Registration Category	Standard	Onsite
Registration Category	Saturday, June 27, 2026 – Friday, September 25, 2026	Sunday, September 27, 2026 – Tuesday, September 29, 2026
Member	$1,195	$1,395
TMA and Rising Practitioner Committee Member	$1,095	$1,295
Project Team Member	$1,095	$1,295
Emeritus Member	$500	$500
Government	$500	$500
Non-Profit	$500	$500
University Member	$500	$500
Professor Member	$425	$425
Student Member	$275	$275
Non-Member	$1,695	$1,895

Payment for our event registration is by credit card only and through our online system Payment is due at the time of registration, and all transactions are subject to a 3.3% processing fee.

INTA Badging and Committee Participation

All individuals within a member organization attending an INTA event are expected to register for the event and wear their official event badge, including INTA-related offsite events.
Continued committee participation requires that everyone at the organization level respect this policy.
If any individual from a member organization attends an event without proper registration and a badge, all committee members from that organization may be removed from their committee assignments.

Event Policies

Last Updated: July 13, 2026

1. Registration and Fees

Registration Requirements

All registrants for our events must be registered.
Your registration entitles you to participate in the specific event that you registered for.

Member Registration Rates

To enjoy the member registration rate for our event, your organization must already be a member in good standing at the time of registration and at the time of the event.
If your organization chooses not to renew its membership and proceeds with your event registration, you will pay the non-member rate. However, the difference between the member and non-member registration rates will not be refunded if your organization renews the membership year after you register for the event.

Payment Method and Processing Fees

Payment for our event registration is by credit card only through our online system. Payment is due at the time of registration, and all transactions are subject to a 3.3% processing fee.
Additional fees may be required for add-on offerings, if any. For more information on add-on offerings at specific events (if any), please visit our specific event page.

Tuition Assistance

Tuition assistance for our event is available to eligible practitioners who have a total individual income of less than US $35,000 a year or are currently unemployed. Proper documentation will be required. Applications must be submitted and approved prior to event registration; applications received after registration will not be considered. For more information or to request an application, please contact us.

2. Guest Registration

Guests refer to spouses, partners, or children who are not IP or Trademark professionals.
Minor children and those who require supervision are not allowed to attend unless there are specially designated events for these groups.
In those circumstances, the registered minor children and those who require supervision are only allowed in the space designated specifically for that event. Under no circumstances are they allowed to enter the INTA-licensed event space outside of the designated group event.

3. Nonprofit Registration Rate – Eligibility Criteria

The nonprofit registration rate is available only to full time staff members of a qualifying nonprofit organization. Eligibility for the nonprofit rate is based on employment status, not affiliation. The nonprofit rate does not apply to:

Individuals who are members of a nonprofit or professional association but are not employed as staff by that organization
Individuals affiliated with, volunteering for, or serving on committees or boards of a nonprofit
Individuals seeking to access the nonprofit rate through membership, partnership, or association affiliation

Applicable rates in those cases are:

INTA Member Rate — if the individual is an INTA member
Non Member Rate — if the individual is not an INTA member

Affiliation with another association, committee participation, volunteer service, or similar involvement does not confer eligibility for INTA’s nonprofit registration rate.

4. Event Access and Admittance

Only persons registered for our event and wearing their own official event badge will have access to our licensed venue spaces.
All guests who are allowed to attend certain INTA events in specific areas must always wear their official INTA event badge or any other identification required by INTA.
Minor children, guests, and any other unregistered individuals will not be admitted unless they fall within our guest registration policies for the Annual Meeting.

No exceptions will be made.

5. Event Badges

Badging Policy and Committee Participation

All individuals within a member organization attending an INTA event are expected to register for the event and wear their official event badge, including INTA-related offsite events.
Continued committee participation requires that everyone at the organization level respect this policy.
If any individual from a member organization attends an event without proper registration and a badge, all committee members from that organization may be removed from their committee assignments.

Badge Information

Event badges remain the property of INTA at all times, and shall serve as a revocable license in the event of any breach by a registrant of the Event Policy.
All event registrant badges will display Record Number, Preferred Name / First Name, Last Name, Organization Name, and, if removal is not requested by the registrant prior to the issuance of the badge at the Event, Country in which the Organization is based.
All event registrant badges will contain a QR code hosting the following information: Registration ID, Record Number, Preferred Name / First Name, and Last Name.
Attendees are strictly prohibited from altering, defacing, or obscuring any information printed on the badge.
Anyone found altering, defacing, or obscuring any information printed on the badge, counterfeiting, copying or sharing of badges, and/or using badges from past events (collectively, “Badge Misuse”) may be subject to sanctions, up to and including removal from our event and revocation of INTA membership, and such registrant hereby agrees to indemnify INTA for any and all claims or damages associated with a complaint raised by any third party as a result of Badge Misuse.
INTA reserves the right to confiscate any badge that is the subject of Badge Misuse and revoke event access without refund or credit.

Badge Reprint Policy

On-site, a US$500 fee will be charged for the first reprint of a lost or misplaced badge.
A US$600 fee will be applied to a second reprint.
Badges will not be reprinted a third time.
The value of your event badge exceeds the cost of the reprint. Reprint charges are in place to protect the integrity of the event and to prevent circumstances where a reprinted badge could be given to another unregistered person. This ensures that only properly registered participants have access to event spaces and benefits, maintaining fairness and security for all attendees.

Onsite Badge Collection

All registrants must pick up their badge onsite at our event venue.
Registrants will only be allowed to collect their own badge.
Printing badges on behalf of other registrants is strictly prohibited.

Once you have picked up your badge, it must always be worn throughout our event, including INTA-related off-site events.

6. Onsite Registration

Onsite registration will be offered at our events unless otherwise indicated.

7. Travel and Accommodation

Any costs associated with your attendance at our event shall be paid solely by you, and we shall have no liability for such expenses.
Registrants are solely responsible for ensuring they meet all entry requirements for the event location, including but not limited to visas, electronic travel authorizations (ETAs), passports, and any other documentation required by local authorities. We do not assume responsibility for obtaining or verifying entry documents.

8. Cancellations, Credits, and Substitutions

Force Majeure
INTA reserves the right to cancel, postpone, modify, shorten, relocate, convert to a virtual or hybrid format, or otherwise alter any event, in whole or in part, without liability, if INTA determines that the event cannot be held as planned or that the safety, feasibility, legality, or practical operation of the event is materially affected by a Force Majeure Event.

For purposes of this policy, a “Force Majeure Event” means any event, circumstance, occurrence, or condition beyond INTA’s reasonable control that renders the event impracticable, inadvisable, impaired, illegal, impossible, unsafe, or otherwise materially affected. Such events may include, without limitation:

Acts of God, natural disasters, severe weather, earthquakes, floods, fires, explosions, hurricanes, tsunamis, environmental conditions, or other natural calamities;
Epidemics, pandemics, disease outbreaks, quarantines, public health emergencies, or other health-related risks recognized by governmental authorities, public health agencies, or international organizations;
War (declared or undeclared), armed conflict, terrorism, threats of terrorism, invasion, hostilities, civil unrest, riots, insurrection, rebellion, public disorder, demonstrations, or similar disturbances;
Government actions, regulations, advisories, travel restrictions, sanctions, embargoes, border closures, declarations of emergency, or other governmental measures;
Labor disputes, strikes, lockouts, work stoppages, shortages of labor or materials, or disruptions affecting suppliers, service providers, or contractors;
Failures or disruptions of transportation systems, utilities, communications networks, technology systems, venues, infrastructure, or other essential services; and
Any other circumstance beyond INTA’s reasonable control that materially interferes with, delays, prevents, limits, or adversely affects the planning, conduct, attendance, or operation of the event.

In the event of a Force Majeure Event, INTA shall have no liability for any resulting cancellation, postponement, modification, interruption, or disruption of the event and shall be relieved of any obligations affected by the Force Majeure Event. INTA reserves all rights to determine the appropriate course of action in its sole discretion.

Credit Policy

Credits may be issued when a registrant cancels an event registration and may be applied toward a future paid INTA in-person event. Credits are valid for twelve (12) months from the first day of the original event date; after this period, credits expire and are no longer eligible for use.
Credits cannot be refunded at any time and may not be applied to membership dues, donations, or add-on activities, including Business Development Excursions, Table Topics, workshops, or receptions.
A credit may be used for more than one event within the validity period; however, registration is not confirmed until the applicable invoice is paid in full.
Credits are assigned to the organization rather than the individual registrant and remain with the organization if the registrant departs.
Unused credits after the one-year validity period are considered expired and are not available for use or refund.

Cancellation and Substitution Rules

Written notice of cancellation must be received by the stated event deadline.
Substitutions within the same organization are permitted if credit cannot be applied.
Registrants who do not attend the meeting or do not collect their badges are not eligible for credits.
Separate bookings, such as hotel or travel arrangements, must be canceled independently and are not covered under INTA’s credit policy.
For our credit and substitution policy and timeline, please visit the respective event page.

Who This Section Applies To

These cancellation, credit, and substitution provisions apply to event registration only. Exhibit space, sponsorships, Business Suites, Affiliate Events, and other contracted event opportunities are governed by separate agreements or program terms, and different cancellation, credit, transfer, or substitution terms may apply.

9. Event Content

INTA reserves the right to change aspects of our event, including but not limited to event name, themes, content, program, speakers, hosts, moderators, venue, time, and event policies.
No unauthorized promotional material may be distributed at any time during the event. Where promotional activity is expressly permitted by INTA, it must comply with the applicable event-specific rules, including exhibitor, sponsor, Affiliate Event, and Business Suite terms.

10. Use of Likeness

By participating in our event, you grant INTA the right to record, film, live stream, photograph, or capture your likeness in any media now available or hereafter developed and to distribute, broadcast, use, or otherwise globally disseminate, in perpetuity, such media without any further approval or payment.
This grant includes the right to edit such media, use the media alone or together with other information, and allow others to use or disseminate the media. All media becomes the property of INTA. INTA also reserves the right not to record any event.

11. Use of Member Directory, Registrant Directories, and Networking Tools

All information in our Member Directory is entrusted to registered members for personal use exclusively. The use of this information for any other purpose, such as unsolicited electronic communication, is expressly prohibited.
Unauthorized sales or distribution of information obtained from the Membership Directory is prohibited. Violation may result in sanctions up to and including revocation of membership.
Our event Registrant Directories are limited to INTA event registrants.
All event registrants will have access to our meeting mobile app, when available, and can display their contact information at their discretion.

12. Special Needs

If you have an accessibility request or need auxiliary aids or services, please contact us.

13. Disclaimer of Warranties, Limitation of Liability

General Disclaimer

INTA gives no warranties regarding any aspect of our event or related materials and disclaims all implied warranties.
The views of speakers, registrants, and sponsors do not necessarily reflect INTA’s views.

Liability Limitations

INTA will not be liable for errors, omissions, or damages arising from event content or participation.
Maximum aggregate liability is limited to the amount paid by you for the event.

14. Code of Conduct

INTA events are inclusive, respectful, and harassment-free environments. We encourage open exchange of ideas and professional networking.
All participants are expected to comply with this standard and with directions from INTA staff. Failure to do so may result in appropriate action, including removal from event activities or premises, revocation of badges or credentials, restriction of access to event spaces or services, and consideration in future participation decisions, as determined by INTA.

15. Intellectual Property

All intellectual property rights in and to our event, content, and materials are owned by INTA or event sponsors/speakers.
You may not use or reproduce trademarks, event content, or distributed materials without prior written permission from INTA.

16. Privacy Notice

Your privacy is important to us. Please review INTA’s Privacy Policy.
INTA collects personal information to enable your event registration, including unique database IDs, Preferred Name / First Name, Last Name, Email, Organization Name, Address, your reserved sessions/add-ons, and other contact details. This information may be shared with select third parties that perform services for INTA in connection with our event, including database management services, housing partners, hotels, sponsors, auditors, travel partners, and any other necessary services, when applicable.

Justification Toolkit

Credits

We encourage you to review our Event Policies, which apply to all INTA events.

To request a credit for the TMAP Meeting, please submit your request to INTA Member Operations stating in detail the reason for the credit request.

Full credits for the registration fee will be issued for requests shared with the INTA Member Operations team requested by Friday, August 28, 2026, 11:59 pm (U.S. Eastern Time).

No credits of registration fees will be given beyond Saturday, August 29, 2026, 12:00 am (U.S. Eastern Time).

Substitutions

Your base registration for the 2026 TMAP Meeting is transferable to another person affiliated with your umbrella member organization. Add-on business development activities for the TMAP Meeting are transferable to any other person registered for the 2026 TMAP Meeting.

To facilitate the registration substitution process, please submit your Substitution Request Form to INTA Member Operations, stating in detail the reason for the substitution and the person attending in your place. If you would like to transfer your add-on business development activity to another person, please contact INTA Member Operations.

All substitution requests must be submitted by Wednesday, September 23, 2026, 11:59 pm (U.S. Eastern Time).

Meeting Venue
Renaissance Baltimore Harborplace Hotel
202 East Pratt Street
Inner Harbor | Baltimore, MD 21202

view the floor plan

Hotel

Hotel Rates & Reservation Policy

Hotel Rate – Standard Room: $199.00
Guest room rates are subject to all applicable state and local taxes (at the time of writing, 17.5%) in effect at the time of check-out.

Reservations
Reservations are accepted on a first-come, first-served basis until the room block is filled or no later than Wednesday, September 9, 2026, 5:00 pm EST. All reservations must be accompanied by a first night room deposit or guaranteed by credit card. The hotel will not hold any reservations unless secured by one of the above methods.

Check-in and Check-out
Guest accommodation will be available starting at 4:00 pm on the day of arrival and reserved until 11:00 am on the day of departure. Any attendee wishing special consideration for late check-out should inquire at the front desk on the day of departure.

Hotel Cancellation Policy
You may cancel your reservation without charge up to 48 hours prior to arrival. Cancellations made less than 48 hours before arrival will be subject to a one night’s room deposit and tax penalty. The hotel will charge your credit card on file.

Early Departure Policy
An early departure fee of one night’s room and tax will apply to any guest who departs one or more nights earlier than indicated on the reservation. This early departure fee will be waived if the guest advises the hotel of the change in departure date at check-in. Any changes in the departure date after check-in will result in the early departure fee.

Travel Discounts

City Guide and Map of Baltimore

These sessions may be eligible for CLE credits, pending state approval.

Learn more about CLE eligibility.

Sunday, September 27

Monday, September 28 7:30 am–6:00 pm

7:30 am–6:00 pm
Badge Collection and Information Desk
Location: 5th Floor, Foyer

8:00 am–8:45 am
Welcome Breakfast and Coffee
Location: 5th Floor, Maryland Foyer

8:45 am–9:00 am
Welcome Remarks and Co-Chair Overview of the Day

Speakers:

Etienne Sanz de Acedo, CEO, International Trademark Association (USA)
Kelly Kleinwachter, Trademark Paralegal Supervisor, Marshall, Gerstein & Borun LLP (USA)
Justin Pierce, Partner, Venable (USA)

9:00 am–9:30 am

Capsule Keynote | Championing INTA’s TMA Leaders

Drawing on their professional journeys and understanding of the critical role trademark administrators (TMAs) play across organizations, 2026 TMAP Meeting Co-Chair Kelly Kleinwachter will highlight the evolving expectations, responsibilities, and opportunities facing TMAs today and the opportunities presented within INTA. Their remarks will underscore the value of operational excellence, collaboration, and professional growth within the global trademark community.

Moderator: Lindsay Victor, Senior Corporate Counsel, The Home Depot (USA)

Speaker:

Kelly Kleinwachter, Trademark Paralegal Supervisor, Marshall, Gerstein & Borun LLP (USA)
Keisha Leon, Analyst, IP Enforcement, Netflix (USA)

9:35 am–10:35 am
AI in Trademark Administration: From Everyday Use to Informed Adoption Decisions

Artificial intelligence (AI) is increasingly embedded in trademark administration workflows, from clearance and watching to docketing, reporting, and enforcement support. This session will explore how TMAs can use AI tools in practice—while also playing a critical role in evaluating, selecting, and implementing those tools within their organizations. Panelists will discuss identifying high‑value use cases, assessing vendor capabilities, and recognizing limitations related to data quality, confidentiality, workflow integration, and governance. The session will emphasize when automation adds efficiency and where human judgment remains essential, equipping administrators to translate operational insight into informed, responsible AI adoption decisions that enhance trademark operations without compromising trust, quality, or compliance.

Moderator: Stephen Casali, Paralegal, Haynes and Boone LLP (USA)

Speaker:

Aimee Mahan, Sr. Manager, Trademarks, Amazon (USA)
Meghan Nelson, Sr. Paralegal Specialist, Trademarks & Brand Enforcement, Paypal (USA)
Matt Schneller, Partner, TM TKO, LLC (USA)

10:35 am–11:00 am
Networking Break and Meet the Exhibitors
Location: 5th Floor, Maryland Foyer

11:00 am–12:00 pm

If I Were Filing There Tomorrow: A Practical Tour of Global Trademark Developments

What if you had to file in a new jurisdiction tomorrow, would you know where the procedural traps are, what refusals to expect, or how to keep costs in check? This session turns regional trademark developments into practical, administrator-ready intelligence. Panelists representing key jurisdictions will each answer the same five issues: current examination timelines, the number one refusal they see, one procedural trap to avoid, one cost-saving move, and the one thing that consistently frustrates local counsel. Designed for TMAs managing global portfolios, the discussion will deliver a side-by-side view of how practice actually differs across regions, beyond headlines and general legal updates. Participants will leave with a comparative cheat sheet they can apply to start-of-the-week filings, clearer instructions to send to local counsel, and sharper instincts for anticipating regional risk before it reaches the docket.

Moderator: Dennis Escalante, IP Regional Manager, Ideas IPS (Costa Rica)

Speakers:

Manal Akouri, Partner, Karawani & Co (UAE)
Qiutong Lyu, Trademark Attorney, Wanhuida (China)
Gabrielle Mizen, Associate, Berdou Attorneys (South Africa)
Carlota Sánchez-Céspedes Riber, Intellectual Propery Consultant, PONS IP (Spain)
Kelly Theodosiou, Supervisor, Intellectual Property, Fasken Martineau DuMoulin LLP (Canada)

12:15 pm–1:15 pm
General Lunch
Location: 5th Floor, Maryland Ballroom D-F

12:15 pm–1:15 pm
Lunch and Learn Circles
Location: 5th Floor, Baltimore Ballroom B

1:30 pm–2:30 pm

Portfolio Health Check: Using Data and Docketing Insights to Strengthen Trademark Operations

Accurate, reliable data underpins effective trademark administration and informed decision making. This session will explore how portfolios are updated, who owns those updates, and how to maintain data integrity across docketing systems, analytics tools, and reports. Panelists will share practical approaches for setting up workflows, controls, and accountability while reconciling discrepancies across systems. Topics will include identifying dormant or underutilized assets, monitoring risk exposure, supporting use readiness, and producing decision‑ready portfolio insights for internal stakeholders. This session will equip TMAs with tools to strengthen operational resilience, improve visibility, and support strategic portfolio management through disciplined data practices.

Moderator: Abby Lenz Pierce, Senior Paralegal, Neal & McDevitt, LLC (USA)

Speakers:

Lisa Morani, Legal Manager – Trademark, Baxter Healthcare Corporation (USA)
Danielle Muñoz, Partner, Fitch, Even, Tabin & Flannery LLP (USA)
Korie Walters, Principal Legal Operations Specialist, IP, Compassion International (USA)

2:35 pm–3:35 pm
From Detection to Decision Making: Trademark Watching and Online Brand Defense Strategies

Trademark watching and online brand protection now extend beyond traditional keyword searches, as consumers increasingly discover brands through social media, marketplaces, and AI‑driven tools. This session will focus on practical workflows for trademark administrators, including integrating vendor and platform tools, triaging alerts, documenting decisions, and coordinating with legal, compliance, and business teams. Panelists will address automation versus human review, domain and marketplace abuse, escalation criteria, and aligning enforcement actions with business priorities and risk tolerance. This session will equip TMAs with decision‑making frameworks to move confidently from detection to defensible, well‑documented enforcement outcomes.

Moderator: Lorenzo Litta, Chief Business Officer, Abion, (Italy)

Speakers:

Brian Beckham, Head of Internet Dispute Resolution Section, WIPO (Switzerland)
Stephen Coates, Founding Partner, Coates IP (USA)
Erin Galloway, Paralegal, Venable (USA)

3:35 pm–3:55 pm
Networking Break and Meet theExhibitors
Location: 5th Floor, Maryland Foyer

3:55 pm–4:55 pm
Dupes, Lookalikes, and the New Enforcement Gray Zone: What Trademark Administrators Need to Know

Dupe culture has become a mainstream commercial phenomenon, driven by social media, fast fashion cycles, and influencer marketing. Unlike counterfeits, dupes often avoid logos while closely mimicking product design and packaging, creating enforcement gray zones. This session will focus on how TMAs can help navigate dupe‑related risk, from early detection and evidence gathering to internal escalation and coordination with counsel. Panelists will explore how brands assess when a dupe crosses the line, the growing role of trade dress and complementary rights, and how enforcement decisions intersect with reputational, commercial, and consumer perception considerations.

Moderator: Michelle Bolos, Partner, Marshall, Gerstein & Borun LLP (USA)

Speakers:

Maureen Manson, IP Trademarks Paralegal Manager, PTC Therapeutics, Inc (USA)
Alicia Mendoza, IP Paralegal, Sony Interactive Entertainment LLC (USA)

5:00 pm–6:00 pm
From Trademark Administrator to IP Administrator: Expanding Scope, Skills, and Strategic Impact

As organizations increasingly manage intellectual property holistically, TMAs are being asked to expand their scope beyond trademarks alone. This session explores how professionals can grow into broader IP administrator roles that support patents, designs, copyrights, and trade secrets. Panelists will discuss skill development, cross‑training strategies, and practical ways to gain exposure through collaboration with legal, technical, and business teams. The conversation addresses how responsibilities evolve, how success is measured, and how to position oneself for broader impact without sacrificing depth in trademark expertise.

Moderator: Luis Aguilera, Associate, Arochi & Lindner (Mexico)

Speakers:

Sharn Downer, Senior Intellectual Property Paralegal, Foga Daley (Jamaica)
Gernez Owens, Director, Intellectual Property, NBC Universal Media, LLC (USA)
Gary Wengrofsky, Senior Director, Intellectual Property, Charter (USA)

6:00 pm–7:00 pm
Networking Reception in the Exhibition Hall
Location: 5th Floor, Maryland Foyer

Tuesday, September 29 7:30 am–4:45 pm

7:30 am–3:00 pm
Badge Collection and Information Desk
Location: 5th Floor, Foyer

8:00 am–8:45 am
Welcome Breakfast and Coffee
Location: 5th Floor, Maryland Foyer

8:45 am–9:00 am
Welcome Remarks and Co-Chair Overview of the Day

Speakers:

Kelly Kleinwachter, Trademark Paralegal Supervisor, Marshall, Gerstein & Borun LLP (USA)
Justin Pierce, Partner, Venable (USA)

9:00 am–9:30 am
Capsule Keynote | From Baltimore to the World: Building a Brand with Enduring Impact

What does it take to build a brand for an entire city? This capsule keynote explores the unique opportunities and challenges of shaping, managing, and promoting a place-based brand in an increasingly competitive global environment. Drawing on Visit Baltimore’s experience, the session will examine how cities define their identity, balance diverse stakeholder interests, attract visitors and investment, and respond to evolving perceptions while remaining authentic to their communities. Registrants will gain insights into building trust, fostering engagement, and maintaining brand relevance across multiple audiences and channels. This session will offer practical takeaways for professionals responsible for stewarding complex brands that must evolve over time while remaining rooted in a clear and compelling sense of place.

Moderator: Justin Pierce, Partner, Venable (USA)

Speaker:

Trish McClean, Chief Marketing Officer, Visit Baltimore (USA)

9:35 am–10:35 am
Inside the Examiner’s Mind: Navigating Trends, Refusals, and Prosecution Strategies Shaping 2026

This session explores recent U.S. trademark law developments, examination trends, and evolving practices affecting daily trademark administration. Topics include absolute and relative grounds for refusal, common office action issues, and examiner expectations for well-prepared applications and responses. Designed for trademark administrators, the discussion provides practical guidance to improve prosecution outcomes, anticipate examination challenges, and strengthen portfolio quality through a clearer understanding of how applications are reviewed and evaluated.

Speaker: Elizabeth Jackson, Acting Director, Northeast Regional Outreach Office, USPTO (USA)

10:35 am–11:00 am
Networking Break and Meet theExhibitors
Location: 5th Floor, Maryland Foyer

11:00 am–12:00 pm
Trademarks in Transactions and Commercial Activities: Due Diligence, Deal Risk, and Value Drivers

Trademarks often represent a core driver of value in mergers, acquisitions, and other commercial transactions, while also presenting material risk. This session will examine how trademark administrators contribute to transaction readiness by identifying ownership gaps, chain‑of‑title defects, data inconsistencies, and recordal obstacles. Panelists will discuss the TMA’s role in due diligence for brand‑driven deals, including coordination with counsel and internal stakeholders to surface issues early. The discussion will also explore how licenses, coexistence agreements, and portfolio structure can enhance or constrain value following closing, positioning TMAs as essential partners in protecting transaction outcomes.

Moderator: Tracy Arch, Partner, Trade Mark Attorney, Barker Brettell (UK)

Speakers:

Yann Correia, Attorney at Law, Daniel Law (Brazil)
Gernez Owens, Director, Intellectual Property, NBC Universal Media, LLC (USA)
Debbie Sklar, Assistant Director – Global Trademark & Brand Management, Greenberg Traurig, LLP (USA)
Chris Turk, Trademark Practice Group Chair, The Belles Group (USA)

12:15 pm–1:15 pm
General Lunch
Location: 5th Floor, Maryland Ballroom D-F

12:15 pm–1:15 pm
Lunch and Learn Circles
Location: 5th Floor, Baltimore Ballroom A-B

1:30 pm–2:30 pm
When Trademarks Aren’t Enough: Closing the Gaps in Brand Protection

Trademarks are but one part of an interconnected web of intangible rights. In today’s environment, effective brand protection requires a coordinated approach. This session explores how trademark professionals can move beyond trademark-only strategies and leverage copyright, design rights, rights of publicity, patents, and even contractual controls to address real-world risks. Speakers will examine when non-trademark rights offer faster, broader, or more effective protection and how to deploy them in time-sensitive situations. This discussion will focus on actionable frameworks for identifying the “right right” for the problem, collaborating across legal and business teams, and building integrated IP strategies that support enforcement, commercialization, and long-term brand integrity.

Moderator: Jenna Loadman, Director, Associate General Counsel – Lead, Intellectual Property, QVC, Inc. (USA)

Speakers:

Brad Howard, Senior Paralegal, Hallmark Cards (USA)
Heather Smith-Carra, Attorney, Banner & Witcoff, Ltd. (USA)

2:35 pm–3:35 pm
Beyond the Screen: Offline Counterfeiting, Customs Recordals, and Border Enforcement Strategies

While online enforcement receives significant attention, offline counterfeiting continues through physical goods, parallel imports, and cross‑border distribution networks. This session will focus on the TMA’s role in supporting offline enforcement, including customs recordals, renewals, and coordination with border authorities. Panelists will discuss preparing accurate portfolio data for recordals, responding to seizures, managing evidence, and working with counsel, investigators, and customs officials across jurisdictions. The discussion will also address practical challenges such as prioritization, timing, and data consistency. Designed for TMAs, this session delivers actionable guidance for strengthening brand protection at borders and throughout physical supply chains.

Moderator: Laura Fernández, Attorney at Law, Zacarias & Fernandez (Paraguay)

Speaker:

Brett Heavner, Attorney at Law, Finnegan (USA)
Carl Myers, Senior IP Counsel – Licensing & Trademarks, Stanley Black & Decker (USA)
Alexis Rhea, Supervisor of Trademark Support, Fish & Richardson P.C. (USA)

3:40 pm–4:40 pm
Interactive Case Study

Registrants will receive a short set of materials to review in advance of this highly interactive session. Guided by a moderator, participants will work through a realistic trademark scenario involving risk assessment, portfolio management, enforcement trade‑offs, and strategic decision making. Drawing on themes addressed throughout the Meeting, the discussion will emphasize practical application rather than theory. Participants will engage in structured, peer‑driven analysis and leave with transferable frameworks and insights that can be applied directly to day‑to‑day trademark administration challenges within their organizations.

Moderator: Alison Caless, Partner, Trademark and Copyright Department, Cantor Colburn LLP (USA)

Speakers:

Crysta Lemon, VP, Alt Legal Assist, Alt Legal (USA)
Cheryl Whitlock, Senior Trademark Paralegal, Fluke Corporation (USA)

4:45 pm–5:00 pm
Closing Remarks

Kelly Kleinwachter, Trademark Paralegal Supervisor, Marshall, Gerstein & Borun LLP (USA)
Justin Pierce, Partner, Venable (USA)

Flavors of Tradition: Discover Baltimore’s Cultural Gems - SOLD OUT

Discover Baltimore’s rich history on a guided walk through Little Italy and Jonestown. Stroll charming streets, enjoy authentic local specialties, and explore the stories, culture, and landmarks that shaped these iconic neighborhoods. It’s the perfect mix of food, history, and fun—plus a great opportunity to network, connect, and meet new people! Transportation is not included

Date: Sept. 26, 2026
Time: 1:30pm-4:30pm

Cruise, Connect & Unwind: Baltimore by Sunset - SOLD OUT

Set sail on a relaxing 2-hour sunset cruise through Baltimore Harbor, where stunning waterfront views meet a laid-back social atmosphere. Enjoy light snacks and refreshing drinks as you take in the skyline and unwind on the water. It’s the perfect opportunity to network, connect, and make new connections in a fun and memorable setting. Transportation is not included.

Date: Sept. 26, 2026
Time: 5:30pm-7:30pm

Sips, Secrets & Stories: The Wicked Fell’s Point Pub Tour - SOLD OUT

Step into the darker side of Baltimore on the Fell’s Point Wicked History Pub Tour. Explore historic pubs, hidden corners, and fascinating stories of sailors, privateers, Billie Holiday, and Edgar Allan Poe. It’s the perfect mix of history, fun, and nightlife—plus a fantastic opportunity to network, connect, and meet new people. Transportation is not included.

Date: Sept. 26, 2026
Time: 7:00pm-9:00pm

Sunrise Strides: A Guided Inner Harbor Walk & Jog Tour

This experience is designed for all paces. Whether you want to walk, lightly jog, or enjoy the tour at a comfortable pace, you can still participate and enjoy the route.

Along the way, a local guide will share stories and highlights about the waterfront, historic sites, and some of Baltimore’s most recognizable landmarks.

This is also a great opportunity to network with fellow registrants in a relaxed, informal setting while exploring the city together.

Date: Sept. 28, 2026
Time: 6:45 am – 8:00 am
Price: $45

Grow, Give & Connect: A Community Farm Experience - SOLD OUT

Get your hands dirty and make a difference at a Baltimore community farm! Work alongside fellow attendees to plant vegetables and flowers, care for crops, support composting efforts, and help keep the farm thriving.

More than just a volunteer activity, this is a fun and meaningful opportunity to connect with others, build new relationships, and give back to the local community. Join us for an inspiring experience where networking meets purpose.

Date: Sept. 29, 2026
Time: 5:00 pm – 6:45 pm

The Ultimate Guinness Experience: Taste, Pour & Explore - SOLD OUT

Experience the best of Guinness with a guided brewery tour exploring its rich history, brewing process, and iconic flavors. Enjoy a guided tasting and learn how to pour the perfect pint in this fun, interactive experience. More than just a tour, it’s a fantastic opportunity to network, connect, and make new friends over great beer and lively conversations. Transportation is not included.

Date: Sept. 29, 2026
Time: 5:30pm-8:30pm

TMAP Dine Around

See travel discounts and more (TMAP registrant login required)

Looking for ways to elevate your presence at the TMAP Meeting? Consider being a sponsor!

Here are three reasons why sponsoring the TMAP Meeting is the right decision for you:

Boost Brand Visibility—place your brand front and center at the event
Targeted Marketing—connect with end-users of your products/services, and those that have a significant influence in selecting outside counsel
Strengthen Credibility and Trust—relay to the TMAP audience your support of the event and the paralegal community

Contact us to learn more

Co-Chairs

Kelly Kleinwachter

Trademark Paralegal Supervisor

Marshall, Gerstein & Borun LLP

USA

Justin Pierce

Partner

Venable

USA

Project Team

Luis Aguilera

Associate

Arochi & Lindner

Mexico

Tracy Arch

Partner, Trade Mark Attorney

Barker Brettell

UK

Michelle Bolos

Partner

Marshall, Gerstein & Borun LLP

USA

Alison Caless

Partner, Trademark and Copyright Department

Cantor Colburn LLP

USA

Stephen Casali

Paralegal

Haynes and Boone LLP

USA

Tracy Danner

Senior Intellectual Property Paralegal

Trane Technologies

USA

Dennis Escalante

IP Regional Manager

Ideas IPS

Costa Rica

Laura Fernández

Attorney at Law

Zacarias & Fernandez

Paraguay

Abby Lenz Pierce

Senior Paralegal

Neal & McDevitt, LLC

USA

Jenna Loadman

Director, Associate General Counsel - Lead, Intellectual Property

QVC, Inc.

USA

Lorenzo Litta

Chief Business Officer

Abion

Italy

Lindsay Victor

Senior Corporate Counsel

The Home Depot

USA

Information About Media Partners

Asia IP
Asia IP is the region’s leading source for analysis of IP issues in Asia. It delivers vital intelligence for IP-owning companies and law firms seeking to stay ahead. By focusing on challenges behind the headlines, it provides unmatched access to solutions for protecting intellectual assets.

The Global IP Magazine
The Global IP Magazine (formerly known as The Global IP Matrix) is a trusted international publication delivering expert insight into intellectual property law and innovation. Featuring carefully curated content from leading professionals worldwide, it provides accurate, practical, and current perspectives, connecting the global IP community through thought leadership, collaboration, and reliable guidance.

Global Legal Group
Global Legal Group is an independent, London-based digital media company founded in 2002. Our digital platform, print publications and event programmes cover 190 countries across more than 60 practice areas, with content delivered by a highly respected in-house news and analysis team and 2,000 international expert contributors.

Law.Asia
We are Asia’s leading provider of legal intelligence. With our multilingual website, Law.asia, and our market-leading magazines, Asia Business Law Journal, China Business Law Journal and India Business Law Journal, look no further for authoritative information and expert advice on your intellectual property challenges in Asia.

Managing IP
Managing IP is the premier news and analysis service catering to intellectual property professionals worldwide. Gain access to market intelligence, exclusive corporate insight reports, marketing resources and intuitive tools, to help promote your firm and drive growth–all in one comprehensive solution.

World IP Review

World IP Review (WIPR) provides news and guidance on the challenges facing businesses and legal practitioners active in intellectual property. Our website publishes the latest, must-read stories on patents, trademarks, and copyright. We offer a free newsletter featuring these stories, among industry analyses, contributed articles, surveys, and interviews.